Svenska Aerogel Holding AB (publ) is set to be the exclusive manufacturer of a new aerogel material for use in a patented toothpaste for sensitive teeth within the premium segment. This material was developed during a multi-year collaboration between Svenska Aerogel, a leading London university, and a global healthcare company. When tested, the toothpaste containing the material has proven to be more than 44 times faster-acting than market-leading toothpastes for sensitivity.

Matrix, a UK-based company specializing in the commercialization of personal care products and brands, is now preparing to launch the toothpaste on the British retail market. The successful collaboration project between Svenska AerogEL, a team of researchers, and the healthcare company has been ongoing for several years. It all began when two researchers studied and developed the use of aerogels in toothpaste to relieve tooth sensitivity.

Their solution underwent extensive testing, resulting in a patent owned by the researchers. In the mid-2010s, Svenska Aerogel was approached by the university to initiate a collaboration, leading to the production of an aerogel material with optimized properties for toothpaste. Next step: commercialization: Svenska Aerogel has recently sent aerogel material for pilot production and formulation.

The next phase involves launching the toothpaste on the British Retail market. Matrix is driving the commercialization efforts and has already invested in a toothpaste production facility and established distribution channels. Matrix will also invest in Svenska Aerogel's production, facilitating adjustments in the process technology for larger-scale production of the aerogel material.

All parties involved recognize the highly optimal timing for commercialization. The current market-leading to sensitivity no longer holds a patent for its technology, opening doors for new solutions. The researchers currently hold a European and US patent for their innovative application.

The leading brand lack authorization for its product in the US, meaning there are favourable conditions for the new technology in this market. The launch of the toothpaste is targeted for Third Quarter 2024.