Synlait Milk : invests in category management to target growth

SYNLAIT MILK LIMITED ANNOUNCEMENT

NZX: SML ASX: SMl

11 AUGUST 2017

SYNLA IT I NVESTS I N CATEGORY MA NAGEMENT TO TA RGET GROWTH

Synlait Milk (NZX: SML ; ASX: SM1) is investing- in category management capability to support increased. business development in existing and new categories.

"Building discipline in category management is a crucial step in our pursuit of profitable, and sustainable, growth opportunities," says John Penna, Synlait's Managing Director and CEO.

"We're here to make the most from milk. Category management will allow us to continue planning our growth into the most profitable categories, products and customers, and to monitor our progress against those plans."

The move willsee category management progress from a shared responsibility to being owned by a dedicated team within Synlait's Business Development group.

"As the company has grown we have been presented with an ever increasing rang-e of opportunities. We now need a dedicated. team that can research, evaluate, prioritise and align resources around the best opportunities to allow us to invest for the future with confidence," adds Mr Penna.

"To date we've managed our categories across various teams. Our updated approach puts category management at the front of our organisation and the expertise in the team willfurther improve how strategy isexecuted, " says Martijn Jager, Synlait's Director of Business Development and Sales.

The new team will contribute to the development of new products and capabilities, as well as decisions around partnerships, markets, channels and commercial terms.

Dr. Elizabeth Reid has been appointed to lead the team in a new role as Synlait's Category Group Manager from late August.

With senior global experience from one of the world's largest dairy companies, Dr. Reid's career includes roles leading new product development strategies, driving nutritional B2B categories and overseeing global foodservice initiatives.

"Elizabeth willbring the discipline weare looking for, as well as offering unique insights from her deep technical understanding and corrunercial experience in our existing, and potentially new, categories," says Mr Jager.

"We're very pleased Elizabeth isjoining our team and look forward to welcoming her soon."

Dr. Reid holds a Doctorate in protein chemistry and a Bachelor of Science (Honours) from the University of Canterbury.

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For more information about Synlait, visit or www.synlait.com or contact: Dan Walraven

Communications Manager, Synlait Milk:

P: [phone]

E :[e-mail]