(via NewsDirect)
The company leverages proprietary technology developed over two decades, allowing it to predict how emotions in advertising contribute to long-term market share growth.
One standout feature of the company's approach is its ability to test ads and ideas within 24 hours, contributing to the creation of a massive global database of over 100,000 ads for benchmarking purposes.
Gregory also highlighted the company's recent successes, including the addition of over 200 new customers in 2023, establishing partnerships with renowned brands like Pfizer, Tesco,
Gregory emphasized the growing need for marketing teams to demonstrate commercial returns, highlighting a significant opportunity for increased pre-testing spending. Looking ahead to 2024,
As advertising budgets face increased scrutiny,
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