Melbourne, Australia - March 27, 2014 -TCL Multimedia Technology Holdings Limited (HKSE stock code: 01070) showcased the latest developments of its UHD (Ultra High Definition) TV product line, including the new generation TCL 4K UHD TV, at the Melbourne Convention & Exhibition Centre today. Available in sizes of 40", 50", 55", 65and 85", the UHD TV product line combines cutting-edge advancements in TV display and resolution, revolutionising viewers' experience and exemplifying TCL's longstanding commitment to "Colour Your World". 


TCL 4K UHD TV supplies viewers the clearest display interface of every single detail and a spectacular viewing experience

Continuing its commercial objectives in the Australian market, the TCL UHD TV product line is designed to provide Australian customers with the most modern and affordable of next-generation TV products. After the success of TCL's UHD TV at the 2014 CES, TCL research showed that larger screen sizes and higher resolution technologies are becoming increasingly attractive to Australian audiences. With the latest trends in display field and demand for the perfect viewing experience, TCL has placed considerable effort into the development of its UHD TV line.

TCL 4K UHD TV supplies viewers the clearest display interface of every single detail and a spectacular viewing experience with a resolution of 3840*2160, four times higher than FHD (1920*1080). By utilising a high-resolution LCD screen with the latest software processing capabilities, TCL 4K UHD TV brings a strong 4K image effect and vividly projects the smallest and most sensitive of on-screen details. TV brightness is automatically adjusted and saturation of colour guaranteed to optimise viewer experience. In addition, the TCL 4K UHD TV comes equipped with a USB and HDMI port, enhancing the transport speed of digital video data.

The 85TCL 4K UHD TV is equipped with an 85 inch screen that can truly restore the image in a 1:1 ratio, and has a great sound that allows viewers to experience the enjoyment of a private home theater. It is also equipped with a quad-core processor and 4K top decoder chip.

Mr. Harry Wu, Managing Director of TCL Australia commented: "TCL is one of the fastest growing TV brands in the Australian market, with strong retail support and a compelling and affordable TV range for Australian consumers,he said.  "Following the release of this second generation 85-inch UHD 4K TV, TCL will continue to lead trends in consumer electronics, including launching a 110-inch UHD TV and a  Curved UHD TV.  We will also enhance our strong strategic partnerships with Harvey Norman, The Good Guys, Bing Lee, Betta Home Living as well as many other well-known and respected Australian retailers."

Mr. Kevin Wang, General Manager of TCL Multimedia Overseas Business Center, commented: "TCL is shifting from the previous product-oriented focus to a user-oriented focus, and gradually transforming from a traditional TV manufacturer into a global multimedia entertainment technology enterprise,he said. "By establishing a product-driven model emphasising market insights, an internet-oriented strategy, and brand globalisation, along with channel restructuring, the establishment of an O2O platform, and supply chain improvements, TCL looks forward to further maximising its product innovation and efficiency in the coming years.

distributed by