The Beachbody Company, Inc. Announces Executive Changes
October 04, 2021 at 04:15 pm EDT
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The Beachbody Company, Inc. announced the appointment of Blake Bilstad as Chief Legal Officer and Corporate Secretary of the Company, effective October 28, 2021. As Chief Legal Officer, Bilstad will serve as a key member of Beachbody's leadership team, reporting to Co-Founder, Chairman and Chief Executive Officer Carl Daikeler. Bilstad succeeds Jonathan Gelfand, who will serve as Executive Vice President, Business and Legal Affairs, Talent Management, and IP Development, a newly created role focused on maximizing the Company's trainer and ambassador relationships and intellectual property assets. Bilstad brings more than 25 years of experience having served as counsel in leadership roles across health and wellness, technology, e-commerce, entertainment, and digital media companies, including extensive experience related to IPOs, M&A, IP and public affairs, as well as serving as a strategic advisor to executive teams and boards of directors. Bilstad joins Beachbody from dosist™, where he currently serves as Chief Legal Officer, Corporate Secretary and a member of its board of directors.
The Beachbody Company, Inc. is a subscription health and wellness company. The Company's products include digital subscriptions, nutritional products and connected fitness products. Its digital subscriptions include BOD and a live interactive premium subscription, BODi. The Company's digital platforms provide a one-stop-shop for all types of fitness and nutrition content, with brands such as P90X, Insanity, 21 Day Fix, 80 Day Obsession, LIIFT4, Unstress Meditations, Portion Fix, 4 Weeks of Focus, Sure Thing, and others. The Company's nutrition-first programs, Portion Fix and 2B Mindset, teach healthy eating habits and promote healthy, sustainable weight loss. Its offerings deliver both fitness and nutritional content, and personal development mindset content. Its nutritional products include Shakeology, Beachbody Performance supplements, BEACHBARs and Bevvy supplements and others. Its digital subscription offerings are complemented by its connected fitness products acquired from Myx.