The E.W. Scripps Company announced that a year after being hired as chief marketing officer for the Scripps Networks division, Keisha Taylor Starr has been named chief marketing officer for Company – a newly created position – and has joined the senior leadership team. Taylor Starr has led marketing strategies for Scripps' national networks, including the rebranding of Scripps News from Newsy, which took effect January 1, 2023. Before joining Scripps, Taylor Starr served as senior vice president of marketing and public relations for the digital news outlet The Recount.

Before that, as senior VP of integrated marketing at Learfield IMG College, she oversaw all marketing, including graphic design, research and analytics, client insights and innovation and events at the sports marketing agency. Taylor Starr spent a decade with WarnerMedia (formerly Turner Broadcasting), leading award-winning teams across entertainment (TNT/tbs) and news (CNN) networks. Taylor Starr holds a bachelor's degree in mass communications/media studies from Hampton University.