Gap Partners with DÔEN for a Limited-Edition Collection Celebrating Sisterhood
May 14, 2024 at 11:27 am EDT
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Gap is collaborating with California clothing label DÔEN on a collection of women's and kids' apparel and accessories launching on May 17. The collection merges Gap and DÔEN's most loved essentials and California classics in a celebration of individuality and timeless femininity.
"Gap partners with brands that champion originality and use fashion as a powerful form of self-expression," says Mark Breitbard, President and CEO of Gap. "Our collaboration with DÔEN celebrates a feminine aesthetic brought to life though some of our most-loved essentials. I can't wait to welcome DÔEN fans to the Gap family to experience our product in a fresh new way."
The 51-piece collection is brought to life via DÔEN's feminine take on Gap's iconic styles, rooted in denim and khaki. The assortment includes matching sets, dresses, denim, matching tops and skirts, loungewear, and accessories featuring floral prints, eyelet, and flowy silhouettes. Retailing from $19.95 to $158 and available in adult sizing, the collection has shared styles and prints perfect for matching moments in kid, toddler, and baby sizing.
"The timeless and iconic nature of the Gap brand is so inspiring to both Katherine and me," says Margaret Kleveland, Co-Founder and CEO of DÔEN. "We wore the brand endlessly as children and now dress our own little ones in their never-out-of-style essential pieces."
"It's been a dream to watch our collections, so rooted in nostalgia and femininity, reimagined through the classic Gap lens," adds Katherine Kleveland, Co-Founder and CCO of DÔEN. "As with all our DÔEN designs, the collaboration pieces were designed to be loved, worn in, and passed down - and we're beyond excited to partner with Gap to be able to offer this to an engaged global community."
Fronting the campaign is proud mom and model Lily Aldridge and her sister, model and singer Ruby Aldridge, alongside 11-year-old twin sisters Levia and Zahar. Shot by Dan Martensen, the photography and accompanying campaign film showcase playful moments between sisters who value the freedom of self-expression through personal style. Lily and Ruby perfectly portray the beauty and power of sisterhood, bonding through the differences and similarities that connect them.
The Gap × DÔEN collection will be available globally starting Friday, May 17 at 12 p.m. ET / 9 a.m. PT on gap.com and at select Gap stores. For more details on the Gap × DÔEN collaboration, follow along with @gap and @shopdoen.
Press Contact:
Gap | PR Consulting
gap@prconsulting.net
jenna_stone@gap.com
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GPS) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.
About DÔEN:
Launched in 2016 and founded by Santa Barbara-born sisters, Margaret and Katherine Kleveland, and a Collective of partners, DÔEN is a digitally-led, multi-channel fashion and lifestyle brand. Their mission is to create lasting, beautiful collections while supporting individuals in all aspects of their organization, supply chain, and community. The collections celebrate womanhood, thoughtfully designed for women and the bustling, busy, and beautiful lives they live in their clothes. The pieces are meticulously crafted to be passed on for generations, evoking a timeless whimsy and an unapologetic femininity. The brand works with domestic and international partners who share their values and commitment to gender and social equality as well as giving back by partnering with foundations that directly benefit their employees and surrounding communities. To learn more about DÔEN, visit www.shopdoen.com
The Gap, Inc. is a specialty apparel company in America. The Company offers apparel, accessories and personal care products for women, men and children. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories and lifestyle products for men, women and children. It is an omni-channel retailer, with sales to customers both in stores and online, through Company-operated and franchise stores, websites, and third-party arrangements. Its omni-channel services, including buying online pick-up in store, order-in-store, find-in-store, and ship-from-store, as well as enhanced mobile-enabled experiences, are tailored across its collection of brands. Gap includes adult apparel and accessories, GapKids, babyGap, Gap Maternity, GapBody, and GapFit collections. Banana Republic is a premium lifestyle retailer celebrating exploration and self-expression through timeless quality, versatile fabrics, and exceptionally made womenswear, menswear, and home designs.
THE GAP, INC. 
