The Kroger Family of Companies is deploying a personalized training program to spur deeper associate engagement and retention.

The supermarket brand, which is the largest grocery retailer in the U.S., has launched Fresh Start with Axonify, according to a press release.

"Across our organization, we have been focusing on investments to improve our associates' experiences and ultimately create an environment where everyone continues to thrive and advance," Senchal Murphy, Kroger's senior director of training and onboarding," said in the release. "Fresh Start with Axonify helps us deliver a more personalized, digital experience for associates through purposeful, bite-sized training that enables them to learn and grow in a fun and engaging way."

Through program's app, associates can access personalized training quickly in the course of their day. The solution is being launched in a phased approach, with continual learning performed in less than five minutes per shift. Each associate's training experience is tailored to their individual needs and knowledge gaps via the app using gamification.

"Axonify is proud to help further coach and train frontline grocery associates like those employed by the Kroger organization as they strive to help build a more knowledgeable and engaged workforce," Carol Leaman, CEO and co-founder, Axonify, said in the release. "As one of the world's largest grocery retailers, the Kroger Family of Companies recognizes the importance of shifting from a one-size-fits-all training approach to a continuous, personalized model focused on providing associates the knowledge to succeed in their current and future roles."

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