The Procter & Gamble Company (NYSE:PG) agreed to acquire Ouai Haircare on December 3, 2021. Ouai will continue operating separately, without being fully integrated into the P&G business. The entire Ouai team is expected to stay on with the company. Atkin will remain as Founder and Chief Creative Officer and Colin Walsh will stay on as Chief Executive Officer. The deal is subject to regulatory approval. Jefferies acted as financial advisor to Ouai Haircare. Daman Investments, through its Investments & Advisory division acted as advisor to the majority sell side shareholders of Ouai.