As part of its sponsorship of the NFL, Tide is launching an online photo
campaign called "Show Us Your Colors," which will give one lucky fan the
chance to win a trip for two to the pinnacle of the football
season--Super Bowl XLVII. "Show Us Your Colors" will be a continuation of
the brand's season-long celebration of the undying pride and passion
that football fans have for their teams, helping them to share just how
much their colors mean to them.
Nick Lachey and son Camden in their Cincinnati Bengals gear for Tide's "Show Us Your Colors" campaign (Photo: Business Wire)
The passion NFL fans have for their team's colors, and the meaning
behind them, began in October 1920 when the first NFL game was played.
More than 90 years later, Tide is celebrating this passion by asking
fans to visit Tide.com or the brand's Facebook page to share a photo
documenting a time they were most proud to wear their team's colors,
such as the first time a newborn wore a jersey of his dad's favorite
team or of a family watching their team win a crucial playoff game
together. When the sweepstakes ends on November 30th, one
entrant will be randomly selected to receive an all expenses paid trip
to New Orleans, Louisiana in February.
"NFL fans are so passionate that they are constantly expressing their
love for their team, whether it be through their gear, their football
Sunday activities, or their social media outlets," said Alex Keith, Vice
President P&G Fabric Care, North America. "Tide's 'Show Us Your Colors'
gives these devotees a platform to celebrate the most pivotal moment of
their life as a fan--the time when their colors meant much more than just
Much like they are on the football field every week, the "Show Us Your
Colors" sweepstakes will also elicit friendly competition amongst teams
to determine which fans have the most pride for their colors. On the Tide
Facebook page, all of the uploaded pictures will be sorted into
galleries that will be viewable by team, and fans can check the contest
ticker to see how their team is stacking up against the competition. At
the end of the sweepstakes, the team whose fans uploaded the most
pictures will receive bragging rights and a $15,000 donation to the
charity of their choice.
Nick Lachey Shows His Colors
As a super fan of the Cincinnati Bengals and football in general,
multi-platinum recording artist and television personality Nick Lachey
is teaming up with Tide to participate in the "Show Us Your Colors"
photo sweepstakes by expressing his love for his favorite team. On
October 11th Nick will share his own NFL fan moment with Tide
fans, uploading a special photo of him and his newborn son Camden
wearing their Cincinnati Bengals gear. You can visit Tide's Facebook
to get a look at this exclusive photo.
"As a diehard NFL fan, I am thrilled to be a part of Tide's 'Show Us
Your Colors' campaign and show how I'm passing along the love of my team
to my son," said Nick Lachey. "Football is more than just a game--it's a
lifestyle and a game where your team's colors mean everything. I
can't wait to work with Tide, the brand that keeps these colors true."
For over 65 years, Tide® has been caring for the
clothes of American families and helping to provide the everyday miracle
of clean clothing. To meet consumers' diverse laundry needs, Tide offers
its cleaning in a variety of products including Tide Pods, Tide Total
Care, Tide with Febreze Freshness, Tide Coldwater, Tide with a Touch of
Downy, Tide VIVID White + Bright, Tide Boost, Tide High Efficiency and
2X Ultra Tide Liquid. For consumers' on-the-go stain removal needs, Tide
to Go helps remove fresh food and drink stains on the spot. Visit www.tide.com
for helpful product information, practical tips on laundry care, special
offers and promotions and more. You can become a fan on Facebook at www.facebook.com/Tide.
About Procter & Gamble
P&G serves approximately 4.6
billion people around the world with its brands. The Company has one of
the strongest portfolios of trusted, quality, leadership brands,
including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®,
Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®,
Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G
community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50437623&lang=en
DeVries Public Relations
Jessica Greco, 646-253-0229