The Singing Machine Company, Inc. showcased its newest toy preview at the 2023 New York Toy Fair held between September 30 to October 3, 2023. This is one of the most important toy industry gatherings for the introduction of new products. The event is widely attended by major US and international retailers, distributors, media, and major toy licensors.

The Singing Machine successfully leveraged this event to promote their new Sesame Street-branded karaoke products, targeting preschool age children and their parents. These products have been well received in customer feedback for the dual benefit of providing quality entertainment while incorporating key educational opportunities for parents.Singing Machine's newest assortment included the debut of its Sesame Street karaoke products featuring beloved characters such as Elmo, Cookie Monster, Big Bird and Abby Cadabby. The Company also debuted its latest innovative wearable karaoke backpack line featuring everyone's favorite Sesame Street characters.

The timing of the announcement aligns with the Company's continuing social impact initiative, CARE-eoke(TM), aimed at improving the mental and physical health of children, seniors and neurodiverse populations. Independent studies have shown that singing positively affects key areas of cognitive and social development including Language Development, Confidence & Self Esteem, Brain & Body Development, and Overall Wellness. Highlights of the new Singing Machine line include: Sesame Street Karaoke Backpack: For the always-on-the-go singing lovers, this battery-operated wearable karaoke backpack features beloved Sesame Street character with wired microphone and built-in speaker and built-in songs and sound effects.

Availability: Spring 2024 Singing Machine Mini Sparkle Karaoke: Discover the sparkling voice inside with the Mini Sparkle Karaoke by Singing Machine. Featuring six voice changer effects, two wireless microphones for duets, and lead vocal-off feature allowing voice to shine through the song. Enjoy a light show that synchronizes to the beat of the music and sing favorite songs via Bluetooth(TM) device.