Clinch announced their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, into their identity framework. This move positions Clinch as the first client-side ad server to incorporate UID2, marking a major industry development. pioneering by The Trade Desk, UID2 is an identity solution that allows participants to create an identifier from emails or phone numbers while maintaining the value exchange of the open internet.

By supporting identity solution UID2, Clinch is continuing to enhance advertisers' and agency partners' capacity to utilize their first-party data in a secure manner. Clinch's adoption of UID 2.0 aims to facilitate several use cases: Implement a privacy-conscious identifier for creative decision-making, optimizations, and attribution. Support sequential messaging across channels and devices.

Aid decision-making and measurement of creative efficacy across campaigns. Simplify identity resolution at both the household and individual levels. Support identity use cases on Connected TV and mobile apps.

Advertisers and agencies leveraging Flight Control will benefit from: Enhanced connection between CRM/first-party data and online ad engagements. Improved data sharing between Clinch, advertisers, and their data vendors.