Smart AdServer SAS agreed to acquire DynAdmic SAS from TradeDoubler AB (publ) (OM:TRAD) and others on June 30, 2021. As a part of the transaction TradeDoubler will receive, €1.75 million as upfront payment and €0.25 million will be paid as earnout depending on future results of the DynAdmic. DynAdmic achieved sales of €35 million in the year 2020.

The transaction is expected to be completed by July 2021. Laurent Julienne of Lerins & BCW and Grégoire Gilbert of Fidufrance Avocats acted as legal advisors to DynAdmic SAS. Alexis Orlando and Charlotte Pineau of Bignon, Lebray & Associes acted as legal advisors to Smart AdServer SAS.

Benjamin Cichostepski of Orrick Rambaud Martel acted as legal advisor to Xange Private Equity, S.A. Lincoln International SAS acted as financial advisor to Xange Private Equity, S.A. and TradeDoubler AB (publ).