Udemy  announced the appointment of Genefa Murphy to the newly created role of Chief Marketing Officer, effective July 10, 2023. In this role, Murphy will lead Udemy's worldwide marketing organization and will report directly to Udemy’s President and CEO, Greg Brown. Murphy is a seasoned leader with more than 15 years of global experience across various domains including go-to-market, product and marketing.

Murphy most recently served as Chief Marketing Officer at Five9, a publicly-traded provider of cloud contact center software, where she supported the company’s expansion into the European market and helped them deliver on their objective to successfully grow their enterprise business. During her tenure at Five9, Genefa received several honors, including being recognized twice as a CRN Woman of the Channel, getting inducted into the Elite 18 Customer Led Marketer by Influitive and receiving the global Women in Technology award by Aragon Research for her contributions to the technology industry. Prior to Five9, she served in senior marketing roles, including Chief Marketing Officer at Micro Focus, a multi-billion dollar software company, now part of OpenText, where she also led the company's sales and technical enablement functions and was a leader in its overall digital transformation program.

Murphy joined Micro Focus through the acquisition of Hewlett Packard Enterprise’s software business where she had previously held numerous consulting, product, marketing and go-to-market positions. Murphy holds a Ph.D. in User Acceptance of New Technology and a Bachelor of Science with Honors in Business IT from Swansea University, Wales, UK.