Unilever is close to an area that might stop the downward trend.

In 2013, the profitability of Unilever should improve as the net margin growth shows. It should be at 9.7% in 2015 against 9.1% for the current year and sales are expected to increase. To date, PER for 2013 is estimated at 18.5x and at 17.3x for 2014.

From a technical viewpoint, the trend is bearish in the short term. The security is trading between GBp 2512 and GBp 2708. The latest downtrend pushed the security upon contact with important level, corresponding to a bullish trend line and the 50-week moving average. These supports, could stop the bearish trend of these last days and allow the security to bounce towards GBp 2708.

Ideally, investors will take a long position at the current price, in order to benefit from a technical rebound. The GBp 2708 is the first goal. This strategy should be covered by a stop loss placed under the GBp 2512 support because a breakdown of this level would invalidate it.