Amplifyir Inc. acquired 100% stake in Interactive Offers LLC from Upexi, Inc. for $1.25 million.
September 05, 2023
Share
Amplifyir Inc. entered into an equity interest purchase agreement to acquire 100% stake in Interactive Offers LLC from Upexi, Inc. (NasdaqCM:UPXI) for $1.25 million on August 31, 2023. In addition, there is an obligation to pay Upexi 2.5% of certain advertising revenues of Interactive for a two-year period post-closing. Peter Campitiello of McCarter & English acted as legal advisor to Interactive Offers LLC. Ross Carmel of Carmel, Milazzo & Feil LLP acted as legal advisor to Amplifyir.
Amplifyir Inc. completed the acquisition of 100% stake in Interactive Offers LLC from Upexi, Inc. (NasdaqCM:UPXI) on August 31, 2023.
Upexi, Inc. is a multi-faceted brand owner with brands in the health, wellness, pet, beauty, and other growing markets. The Company focuses on direct-to-consumer and Amazon brands. The Company utilizes its in-house software-as-a-service (SaaS) programmatic advertising technology to help achieve a lower cost per acquisition and accumulate consumer data for increased cross-selling between its growing portfolio of brands. Its Branded Product segment is focused on the development, growth, and distribution of the branded products that the Company own. Its Recommerce segment is focused on the purchase and sale of new and used products through channels, such as Amazon and wholesale distributors. The Companyâs brands include VitaMedica, Tytan Tiles, and others. VitaMedica offers clinician-originated nutraceuticals and cosmeceuticals products. VitaMedicaâs sales model includes wholesale distribution through surgeons and med spas and direct to consumers through e-commerce and marketplaces.
UPEXI, INC. 
