As chief digital officer of consumer banking at U.S. Bank, Ankit Bhatt leads a growing team of architects behind the features used by millions of customers every day in our award-winning U.S. Bank Mobile App - from voice assistance to check deposit to video chat.

'It's an awesome responsibility,' says Bhatt, 'because we know that at the other side of those features are our customers' goals. That's what really matters because our underlying mission is to power human potential.'

That mission is a big part of what attracted him to U.S. Bank. Admittedly, the New York City-based Bhatt wasn't particularly familiar with our company before he decided to come on board. When asked whether he'd be interested in a role at U.S. Bank, he instinctively asked, 'Which U.S. bank?'

I tell that story a lot, Bhatt laughs. Before joining U.S. Bank, he'd emerged as a top young digital leader in the financial services industry, shaping mobile strategy at firms like E*TRADE, JPMorgan Chase and American Express.

Now at U.S. Bank, Bhatt leads a team of digital leaders located from coast to coast, some of whom are down the street from U.S. Bank Stadium in our Minneapolis headquarters and others who are hundreds of miles away from the nearest U.S. Bank branch. Familiarity with U.S. Bank is not a prerequisite to join his team.

Similarly, our customers are increasingly spread out geographically, thanks in part our digital-first, branch-light expansion to new markets like Charlotte and alliances with national partners like State Farm. These strategic growth efforts will work, Bhatt says, because our leadership team is committed to digital transformation.

'Our leaders at U.S. Bank aspire to create great digital experiences for our customers,' said Bhatt, who is 41. 'To do that, we're looking well beyond banking. We want to provide the personalization of Apple Music or Noom, the real-time and autonomous insights of Fitbit or Tesla, the seamlessness of Grubhub or Zoom, and so forth.'

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U.S. Bancorp published this content on 29 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 30 June 2021 08:23:08 UTC.