UserTesting announced customer TULA Skincare boosted conversion rates by 300 % with the UserTesting® Human Insight Platform. The research and design teams at TULA benefited from the rich human insights collected through the UserTesting platform to design, build, and launch a new shade finder tool on its website. TULA Skincare faced a significant challenge with the launch of ?Radiant Skin,?

a skin tint available in 30 diverse shades. The company needed to ensure customers could easily find their perfect shade online, a crucial factor for success in the makeup-skincare hybrid category. In the lead up to the Radiant Skin Tint launch, the company utilized UserTesting?s platform to help evaluate its Figma prototypes, employing a unique approach that centers directly on human insights.

By engaging actual users in the development process, TULA was able to significantly enhance the effectiveness of its shade finder tool, distilling the quiz from six to three steps and integrating images of real people to bolster user confidence. These design decisions were a direct result of the customer feedback they received through UserTesting, and which dramatically improved the outcome of the launch. This user-centered approach garnered remarkable results.

Those who used the Radiant Skin quiz had conversion rates four times higher than those who did not. Additionally, only 1.4% of buyers exchanged their purchases for a different shade, demonstrating the effectiveness of the shade finder tool. Ultimately, Radiant Skin Tint is one of TULA?s most successful, recent product launches, with 42% of new customers drawn to Radiant Skin in a single month after TULA launched the shade finder.

Lastly, Radiant Skin Tint sold in the top ten for both new purchases and repeat customers. TULA capitalized on the value of human insights for achieving success on the launch of Radiant Skin Tint, ensuring the company was aligned with the needs of its customer base rather than launching blindly. UserTesting helps companies get insights from their target audience throughout the product development process, ensuring that companies can make sound decisions before investing more time and resources on the wrong priorities.