UserTesting announced a new integration with FigJam, enabling joint customers to easily extend the voice of their customers throughout their organization. This integration allows FigJam users to embed video-based human insight captured from the UserTesting platform into their collaborative whiteboards to create a shared understanding of customer needs, including identifying points of friction and delight within an experience. By bringing these insights directly into the collaboration process, teams can better brainstorm, ideate, and build products and experiences that are vetted and validated by the end-user.

The FigJam and UserTesting integration addresses the challenges of effective communication across design, research, and product teams by providing a way to seamlessly integrate direct customer feedback into cross-functional workflows. The more teams understand their customers, the more effective they can be in innovating and making key business decisions. The integration allows for the sharing of embedded test results, clips, and highlight reels that are playable from within FigJam, along with additional context like video title and descriptions.

Combined with FigJam's templates, teams can establish repeatable and replicable processes to ensure customer feedback is collected consistently across projects, and that the right activities are prioritized based on customer needs, preferences, and behaviors. With over 1,500 joint customers between UserTesting and Figma, hundreds of thousands of tests have been run to get feedback on Figma prototypes and designs early in the development process, the new FigJam integration can widen the reach of these insights collected to create a shared understanding of the customer-making for more efficient cross-collaboration amongst teams and more informed decision-making throughout an organization.