The Board of Directors of Veg of Lund AB (publ) has appointed Fredrik Carling as the new CEO of the company. Fredrik Carling has broad experience in establishing new products and building strong brands and will focus on driving Veg of Lund's updated growth strategy. Fredrik Carling has worked as CEO of Hövding Sverige AB for the past ten years.

Fredrik Carling will take up his new position at Veg of Lund on 19 September 2022. Fredrik Carling was born in 1971 and has held several management positions in companies with consumer-related products and services. He comes most recently from Hövding Sverige AB.

Fredrik Carling was previously MD of Diesel's Nordic operations. He has also been brand manager globally and in Europe for Levi Strauss, with responsibility for concept development and new brand launches.