As of October 2023, Rossmann will start selling DUG in Poland. Rossmann is Poland?s larger drugstore chain with the very selected healthy/natural food section and for its launch has placed an order for Veg of Lund?s two (DUG Original and DUG Barista) variants of the plant-based potato drink. Rossmann is a drugstore chain operating in Germany, Poland, Czech Republic, Hungary, Turkey and Albania.

The company has been operating in Poland since 1993. It has more than 1700 stores across the country. The launch will be done in 50 stores and based on the seals result, DUG potato drink might be extended to the whole chain.

Veg of Lund has contract manufacturer in northern Germany that delivers to markets in northern Europe.