Veg of Lund AB (publ) has started cooperation with the Czech wholesaler Green Heads for the launch of DUG in the Czech Republic and Slovakia. Starting this week, all three variants of the plant-based potato drink are available through Green Heads' sales channels which covers the entire market, Horeca, Online, Health foods and Retail, in the two Central European countries. Plant-based foods have a strong position among Czech consumers.

The country is at the top of Europe for the number of restaurants with plant-based options on their menus and a third of the population says they want to increase their consumption of plant-based food and drink.