You should read the following discussion in conjunction with the consolidated
financial statements and accompanying notes and the information contained in
other sections of this report, particularly under the headings "Risk Factors,"
"Selected Financial Data" and "Business." This discussion and analysis is based
on the beliefs of our management, as well as assumptions made by, and
information currently available to, our management. The statements in this
discussion and analysis concerning expectations regarding our future
performance, liquidity, and capital resources, as well as other non-historical
statements in this discussion and analysis, are forward-looking statements. See
"Forward-Looking Statements." These forward-looking statements are subject to
numerous risks and uncertainties, including those described under "Risk
Factors." Our actual results could differ materially from those suggested or
implied by any forward-looking statements.
The COVID-19 Pandemic
The COVID-19 pandemic resulted in travel restrictions both domestically and
internationally, community and self-quarantines, certain factory closures or
reduced operations, as well as mall closures and reduced mall operating hours
during fiscal 2021. Although e-commerce operations remained open for both of our
brands, the aforementioned items had a material adverse impact on overall
consumer demand, traffic, and sales. We cannot currently predict the extent that
COVID-19 will impact our future liquidity, operating results, and financial
condition, but it could have a significant adverse effect on these metrics.
Beginning in mid-March 2020, we began taking several actions to navigate the
COVID-19 pandemic, protect our financial position, maximize our liquidity, and
to position the Company for a strong reopening and future. These actions
included:
•Temporarily closing all Vera Bradley store locations on March 19;
•Temporarily furloughing approximately 80% of our workforce mid first quarter;
•Temporarily reducing base compensation for remaining salaried associates, with
reductions on a graduated scale ranging from 15% to 30%, and 75% for our Chief
Executive Officer;
•Temporarily suspending cash compensation to our Board of Directors;
•Temporarily suspending our share repurchase program;
•Drawing $60.0 million of our $75.0 million Credit Agreement;
•Temporarily eliminating the Company 401(k) and associate charitable
contribution matches;
•Tightly managing inventory levels through the cancellation of purchase orders,
delay of receipts, or seeking price concessions where possible;
•Actively working with landlords on addressing rent abatement, payment terms,
accelerating store closures, and delaying or cancelling certain planned new
store openings;
•Reducing non-payroll operating expenses, including but not limited to,
marketing and travel; and
•Extending vendor payment terms.
Update on COVID-19 Actions as of January 30, 2021
On May 5, 2020, we began to open our Vera Bradley retail stores in a phased
approach. All factory and full line stores were opened as of the end of the
fiscal year, although with reduced hours, lower staffing levels, reduced foot
traffic, and greatly enhanced safety protocols.
The sales of cotton face masks, coupled with a full year of Pura Vida
operations, helped to offset sales declines otherwise associated with Vera
Bradley. Net revenues from masks represented approximately 10% of consolidated
net revenues for fiscal 2021.
We have brought back substantially all of our associates from furlough;
reinstated the base compensation reductions; reinstated the cash compensation to
our Board of Directors; paid back $60.0 million of borrowings under our Credit
Agreement, leaving us with no debt as of the end of the fiscal year; and
reinstated the 401(k) match in January 2021. We continued to manage operating
expenses and inventory levels, and work with landlords on rent abatement and
payment terms, which helped in the achievement of expense leverage.
In addition, the Company is leveraging elements of the Coronavirus Aid Relief
and Economic Security (CARES) Act. The CARES Act tax provisions include
retention credits, the deferral of the employer portion of certain payroll
taxes, and tax benefits related to a net operating loss carryback.


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Executive Summary
As more fully described herein, fiscal 2021 was the final year of our Vision
20/20 strategic plan, which we began implementing in the third quarter of fiscal
2018. Despite the COVID-19 situation, we strengthened our infrastructure and
better positioned both the Pura Vida and Vera Bradley brands for the future.

Strategic Progress Highlights
•In the Information Technology area:
•We completed Project Novus, our information technology platform conversion,
migrating our e-commerce site to cloud-based Shopify Plus and replacing our
existing ERP, POS, Business Intelligence, and Order Management systems with
cloud-based Microsoft D365. This conversion not only decreased the complexity of
our IT systems but has provided us with a more efficient technology platform
enabling our entire enterprise to make quick, data-based, informed decisions in
order to further enhance our customer experience and achieve our long-term
growth objectives.
•In the Vera Bradley product area:
•We quickly reacted to the consumer demand for personal protective equipment,
producing and selling millions of cotton face masks, generating meaningful
revenue and gross margin dollars for the fiscal year.
•We continued another year of collaborations with several iconic brands,
including Crocs, Disney, and Gillette Venus to create and sell limited-edition
product collections; introduced our signature masks and 1982 backpacks in Target
stores and on target.com; and launched our collaboration with Warner Bros.
Consumer Products for the creation of our Harry Potter™ + Vera Bradley
collection.
•In the Vera Bradley distribution area:
•We continued to strengthen and rationalize our store base. We opened six new
factory stores and closed 13 underperforming full-line stores, ending the fiscal
year with 75 full-line and 69 factory locations.
•We expanded and strengthened our partnerships with key online retailers such as
Amazon.
•In the Vera Bradley marketing area:
•We successfully launched our new verabradley.com site which allowed us to
improve our customer's online buying experience. We added a number of key site
capabilities to support customers who shifted to online purchasing during the
pandemic.
•Our investments in customer data science and business analytics positioned us
to navigate through the pandemic, allowing us to collect and analyze data and
respond to customer changes and adjust marketing spend in an agile way.
•We reinforced our commitment to be an ESG-driven organization.
•We continued to strengthen our community support and charitable efforts under
the umbrellas of VB Cares, particularly through organizations that can
profoundly improve the lives of women and children, including raising and
donating $1.4 million to the Vera Bradley Foundation Center for Breast Cancer
Research, over $630,000 to the Coronavirus Response Fund for Nurses, and
donations to New Hope Girls, Blessings in a Backpack, and other causes.
•As another aspect of VB Cares focused on caring for our associates, we paid
over $800,000 in bonuses to those serving on the front lines during the
pandemic. Our associate engagement scores also continued to be best in class,
underscoring the engagement and commitment from our talented teams.
•For Pura Vida:
•Using Vera Bradley's global sourcing expertise, we significantly strengthened
Pura Vida's supply chain, diversifying raw material sourcing, and adding three
additional production facilities in countries outside of El Salvador.
•We re-examined promotional activity and eliminated deep discounting,
particularly around Black Friday, which led to gross margin rate improvement.
•In the Pura Vida Product area:
•Pura Vida continued to show strength as a lifestyle brand by successfully
expanding into new product categories. Nearly 50% of our e-commerce business is
now comprised of jewelry categories other than traditional string bracelets,
such as metal, semi-precious stones, charms, and the engravable collection,
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underscoring the brand's lifestyle appeal. We believe this lifestyle appeal will
continue to be a key driver of growth.
•Charity bracelets remained an important element of the Pura Vida lifestyle and
an important draw for our cause-minded customers. Since inception, Pura Vida has
donated over $3.0 million to more than 200 charities.
•In the Pura Vida Distribution area:
•Pura Vida expanded on the distribution front by launching fulfillment
capabilities in Canada and entering into a third-party agreement for the
wholesale distribution of our products in Europe to complement our existing
e-commerce business and third-party operations there.
•We added Pura Vida shop-in-shops to six full-line Vera Bradley stores and
expanded our presence in wholesale partners with larger in-store presentations.
•In the Pura Vida Marketing area:
•Our brands in the accessories space remained one of the most highly-engaged
brands in terms of social media engagement, with over 2.0 million Instagram
followers. We are consistently listed as one of the most, if not the most,
engaged jewelry brands on Instagram. TikTok exposure also increased with over
200,000 followers, a team of Brand Ambassadors, and close to 150,000 micro
influencers who collectively are an active part of the brand and a key part of
our marketing strategy.
Financial Summary
Refer to "The COVID-19 Pandemic" for additional information regarding the
impacts of the pandemic on fiscal 2021 financial results. Fiscal 2020 results
(our prior fiscal year) included Pura Vida operations as of July 17, 2019, the
first full-day following the acquisition.
•Net revenues were $468.3 million in fiscal 2021 compared to $495.2 million in
fiscal 2020.
•Vera Bradley Direct ("VB Direct") segment sales were $289.3 million in fiscal
2021 compared to $347.5 million in fiscal 2020.
•Vera Bradley Indirect ("VB Indirect") segment sales were $66.5 million in
fiscal 2021 compared to $81.8 million in fiscal 2020.
•Pura Vida segment sales were $112.5 million in fiscal 2021 compared to
$65.9 million for the partial period since the acquisition.
•Gross profit was $265.5 million (56.7% of net revenue) in fiscal 2021 compared
to $271.8 million (54.9% of net revenue) in fiscal 2020. COVID-19-related
purchase order cancellations totaled $1.3 million (0.3% of net revenue) during
fiscal 2021. Inventory step-up amortization related to the Pura Vida acquisition
totaled $8.3 million (1.7% of net revenue) during fiscal 2020.
•SG&A expenses were $252.6 million (53.9% of net revenue) in fiscal 2021
compared to $253.4 million (51.2% of net revenue) in fiscal 2020.
•During fiscal 2021, SG&A expenses included $9.2 million of Pura Vida
purchase-related charges; $7.4 million of store asset impairment charges;
$2.7 million of charges related to Project Novus; and $0.2 million of
COVID-19-related charges.
•During fiscal 2020, SG&A expenses included $8.0 million of Pura Vida
purchase-related charges and $3.0 million of charges related to Project Novus.
•Operating income was $13.1 million (2.8% of net revenue) in fiscal 2021
compared to $19.5 million (3.9% of net revenue) in fiscal 2020.
•During fiscal 2021, operating income was negatively impacted by $9.2 million of
Pura Vida purchase-related charges; $7.4 million of store asset impairment
charges; $2.7 million of charges related to Project Novus; and $1.5 million of
COVID-19-related charges.
•During fiscal 2020, operating income was negatively impacted by Pura Vida
purchase-related charges of $16.3 million and charges of $3.0 million related to
Project Novus.
•Net income attributable to Vera Bradley, Inc. was $8.7 million in fiscal 2021
compared to $16.0 million in fiscal 2020.
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•During fiscal 2021, net income attributable to Vera Bradley, Inc. was
negatively impacted by $4.5 million of store asset impairment charges;
$5.0 million of Pura Vida purchase-related charges; $2.1 million of charges
related to Project Novus; and $1.1 million of COVID-19-related charges.
•During fiscal 2020, net income attributable to Vera Bradley, Inc. was
negatively impacted by Pura Vida purchase-related charges of $9.7 million and
charges of $2.4 million related to Project Novus.
•Diluted net income per share was $0.26 in fiscal 2021 compared to $0.47 in
fiscal 2020. The aforementioned charges negatively impacted net income per share
by $0.38 and $0.35 in fiscal 2021 and 2020, respectively.
•Cash, cash equivalents, and investments were $65.5 million at January 30, 2021
compared to $73.8 million at February 1, 2020. The Company provided cash
consideration of $76.0 million during fiscal 2020 for the Pura Vida acquisition.
•Capital expenditures for fiscal 2021 totaled $5.7 million compared to $13.3
million for fiscal 2020.
•Repurchases of common stock for fiscal 2021 totaled $2.9 million, or 0.4
million shares, compared to $11.3 million, or 1.1 million shares, in fiscal
2020.
How We Assess the Performance of Our Business
In assessing the performance of our business, we consider a variety of
performance and financial measures.
Net Revenues
Net revenues reflect sales of our merchandise and revenue from distribution and
shipping and handling fees, less returns and discounts. Revenues for the VB
Direct segment reflect sales through Vera Bradley full-line and factory outlet
stores; verabradley.com; our Vera Bradley online outlet site; and our Vera
Bradley annual outlet sale in Fort Wayne, Indiana. Revenues for the VB Indirect
segment reflect sales of Vera Bradley-branded products to specialty retail
partners; department stores; national accounts; third-party e-commerce sites;
third-party inventory liquidators; and royalties recognized through licensing
agreements related to the Vera Bradley brand. Revenues for the Pura Vida segment
reflect revenues generated through the Pura Vida websites,
www.puravidabracelets.com, www.puravidabracelets.eu, and
www.puravidabracelets.ca, and through the distribution of Pura Vida-branded
products to wholesale retailers.
Comparable Sales
Typically, comparable sales are calculated based upon our stores that have been
open for at least 12 full fiscal months and net revenues from our Vera Bradley
e-commerce operations. Pura Vida e-commerce operations are included within the
Company's comparable sales beginning with the fiscal 2021 third quarter. Pura
Vida e-commerce operations include sales from the subscription club. Comparable
store sales are calculated based solely upon stores that have been open for at
least 12 full fiscal months. Remodeled stores are included in both comparable
sales and comparable store sales unless the store was closed for more than one
week of the current or comparable prior period, in which case the non-comparable
temporary closure periods are not included, or the remodel resulted in a
significant change in square footage. Some of our competitors and other
retailers calculate comparable or "same store" sales differently than we do. As
a result, data in this report regarding our comparable sales and comparable
store sales may not be comparable to similar data made available by other
companies. Non-comparable sales include sales from stores not included in
comparable sales or comparable store sales.
As a result of the temporary closure of all Vera Bradley stores due to COVID-19
during portions of the first and second quarters, the Company's fiscal 2021
comparable store sales and comparable sales calculations are not meaningful and
therefore are not provided.
Typically, measuring the change in year-over-year comparable sales allows us and
our investors to evaluate how our store base and e-commerce operations are
performing. Various factors affect our comparable sales, including:
•Overall economic trends;
•Consumer preferences and fashion trends;
•Competition;
•The timing of our releases of new patterns and collections;
•Changes in our product mix;
•Pricing and level of promotions;
•Amount of store, mall, and e-commerce traffic;
•The level of customer service that we provide in stores and to our on-line
customers;
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•Our ability to source and distribute products efficiently;
•The number of stores we open and close in any period; and
•The timing and success of promotional and marketing efforts.
Gross Profit
Gross profit is equal to our net revenues less our cost of sales. Cost of sales
includes the direct cost of purchased merchandise, distribution center costs,
operations overhead, duty, and all inbound freight costs incurred. The
components of our reported cost of sales may not be comparable to those of other
retail and wholesale companies.
Gross profit can be impacted by changes in volume; fluctuations in sales price;
operational efficiencies, such as leveraging of fixed costs; promotional
activities, including free shipping; commodity prices, such as for cotton;
tariffs; and labor costs.
Selling, General, and Administrative Expenses ("SG&A")
SG&A expenses include selling; advertising, marketing, and product development;
and administrative expenses. Selling expenses include:
•VB Direct business expenses, such as store expenses, employee compensation, and
store occupancy and supply costs;
•VB Indirect business expenses consisting primarily of employee compensation and
other expenses associated with sales to Indirect retailers; and
•Pura Vida business expenses primarily related to employee compensation.
Advertising, marketing, and product development expenses include employee
compensation, media costs, creative production expenses, marketing agency fees,
new product design costs, public relations expenses, and market research
expenses. A portion of our advertising expenses may be reimbursed by Indirect
retailers, and such amount is classified as other income. Administrative
expenses include employee compensation for corporate functions, corporate
headquarters occupancy costs, consulting and software expenses, and charitable
donations.
Other Income
Other income includes certain legal settlements, proceeds from the sales of
tickets to our annual outlet sale (for fiscals 2020 and 2019), and sales tax
credits received for timely filings. In addition, we support many of our
Indirect retailers' marketing efforts by distributing certain catalogs and
promotional mailers to current and prospective customers. Our Vera Bradley
Indirect retailers reimburse us for a portion of the cost to produce these
materials. Reimbursement received is recorded as other income. The related cost
to design, produce, and distribute the catalogs and mailers is recorded as SG&A
expense.
Operating Income
Operating income is equal to gross profit less SG&A expenses plus other income.
Operating income excludes interest income, interest expense, and income taxes.
Income Before Income Taxes
Income before income taxes is equal to operating income plus interest income
less interest expense.
Net Income
Net income is equal to income before income taxes less income tax expense.
Net Income (Loss) Attributable to Redeemable Noncontrolling Interest
Net income (loss) attributable to redeemable noncontrolling interest represents
the operating results of Pura Vida that are not attributable to Vera Bradley,
Inc.
Net Income Attributable to Vera Bradley, Inc.
Net income attributable to Vera Bradley, Inc. is equal to net income less net
income (loss) attributable to redeemable noncontrolling interest.

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Pura Vida Acquisition
On July 16, 2019, the Company completed its acquisition of a seventy-five
percent (75%) ownership interest in Creative Genius, Inc. or Pura Vida (the
"Transaction") in exchange for total cash consideration of approximately $75.0
million. During the third quarter of fiscal 2020, the Company provided
additional cash consideration of approximately $3.0 million for a working
capital adjustment. The Company also received a working capital reimbursement of
$1.0 million during the first quarter of fiscal 2021. Additional measurement
period adjustments were recorded for conditions that existed as of the
acquisition date. Pura Vida, based in La Jolla, California, is a growing,
digitally native, and highly engaging lifestyle brand that deeply resonates with
its loyal consumer following. The Pura Vida brand has a differentiated and
expanding offering of bracelets, jewelry, and other lifestyle accessories. The
Company believes that the acquisition strengthened the Company by providing
increased product diversification and future growth opportunities partially as a
result of resource and knowledge-sharing.
In accordance with the Interest Purchase Agreement, the Company also agreed to a
contingent payment of up to $22.5 million payable during the first quarter of
calendar year 2020 based on calendar year 2019 adjusted EBITDA of Pura Vida, as
defined in the Interest Purchase Agreement. This contingent payment was made
during the first quarter of fiscal 2021 totaling $18.7 million. The Company's
existing available cash, cash equivalents, and investments funded the purchase
price due at the closing of the Transaction and subsequent to the closing. There
were no transaction costs during fiscal 2021. Pre-tax transaction costs totaled
$2.7 million for fiscal 2020. These costs are recorded within selling, general,
and administrative expenses in the Condensed Consolidated Statements of
Operations and within corporate unallocated expenses.
Pura Vida has been fully consolidated within our financial statements beginning
on July 17, 2019, the first full day following the acquisition. Pura Vida was
also added as a reportable segment as a result of the acquisition. Refer to Note
15 to the Notes to the Consolidated Financial Statements herein for additional
information regarding the Pura Vida acquisition.
Impairment Charges
Property, plant, and equipment and lease right-of-use assets (the "asset group"
for store-related assets) are reviewed for impairment whenever events or changes
in circumstances indicate that the carrying amount of the asset group may not be
recoverable. The reviews are conducted at the lowest identifiable level of cash
flows. If the estimated undiscounted future cash flows related to the asset
group are less than the carrying value, we recognize a loss equal to the
difference between the carrying value and the fair value, as further defined in
Note 2 to the Notes to the Consolidated Financial Statements herein. Impairment
charges of $7.4 million were recognized in the fiscal year ended January 30,
2021 for property, plant, and equipment assets and lease right-of-use assets
related to underperforming stores and are included in SG&A expenses in the
Consolidated Statements of Operations and in impairment charges in the
Consolidated Statements of Cash Flows. The impairment charges are included in
the VB Direct segment. There were no impairment charges recorded during the
fiscal years ended February 1, 2020 or February 2, 2019. The COVID-19 pandemic,
including the temporary closure of Vera Bradley retail stores beginning in
mid-March, significantly impacted the Company's operations and cash flows which
was the main driver of the impairment charges. We are unable to predict the
extent of the impact that the COVID-19 pandemic will have on our operations, the
economy, or other factors; therefore, it is possible additional impairments
could be identified in future periods, and such amounts could be material.
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Results of Operations
The following tables summarize key components of our consolidated results of
operations for the last three fiscal years, both in dollars and as a percentage
of our net revenues. Fiscal 2020 includes Pura Vida operations beginning on July
17, 2019, the first full business day following the acquisition. Fiscal 2019 has
not been recast to include the results of Pura Vida. Refer to Note 15 to the
Notes to Consolidated Financial Statements herein for additional information.

                                                                                 Fiscal Year Ended (1)
                                                                  January 30,         February 1,         February 2,
($ in thousands)                                                     2021                2020                2019
Statement of Income Data:
Net revenues                                                     $  468,272          $  495,212          $  416,097
Cost of sales                                                       202,754             223,411             177,510
Gross profit                                                        265,518             271,801             238,587
Selling, general, and administrative expenses (2)                   252,588             253,425             211,984
Other income                                                            135               1,098                 498
Operating income                                                     13,065              19,474              27,101
Interest expense (income), net                                        1,203              (1,085)             (1,125)
Income before income taxes                                           11,862              20,559              28,226
Income tax expense (3)                                                1,173               5,315               7,469
Net income                                                           10,689              15,244              20,757

Less: Net income (loss) attributable to redeemable noncontrolling interest

                                               2,008                (803)                  -
Net income attributable to Vera Bradley, Inc.                    $    8,681          $   16,047          $   20,757
Percentage of Net Revenues:
Net revenues                                                          100.0  %            100.0  %            100.0  %
Cost of sales                                                          43.3  %             45.1  %             42.7  %
Gross profit                                                           56.7  %             54.9  %             57.3  %
Selling, general, and administrative expenses                          53.9  %             51.2  %             50.9  %
Other income                                                              -  %              0.2  %              0.1  %
Operating income                                                        2.8  %              3.9  %              6.5  %
Interest expense (income), net                                          0.3  %             (0.2) %             (0.3) %
Income before income taxes                                              2.5  %              4.2  %              6.8  %
Income tax expense                                                      0.3  %              1.1  %              1.8  %
Net income                                                              2.3  %              3.1  %              5.0  %

Less: Net income (loss) attributable to redeemable noncontrolling interest

                                                 0.4  %             (0.2) %                -  %
Net income attributable to Vera Bradley, Inc.                           1.9  %              3.2  %              5.0  %


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The following tables present net revenues by operating segment, both in dollars
and as a percentage of our net revenues, and Vera Bradley full-line and factory
outlet store data for the last three fiscal years:

                                                                            

Fiscal Year Ended (1)


                                                              January 30,         February 1,         February 2,
($ in thousands, except as otherwise indicated)                  2021                2020                2019
Net Revenues by Segment:
VB Direct                                                    $  289,274          $  347,484          $  328,034
VB Indirect                                                      66,517              81,811              88,063
Pura Vida                                                       112,481              65,917                   -
Total                                                        $  468,272          $  495,212          $  416,097
Percentage of Net Revenues by Segment:
VB Direct                                                          61.8  %             70.2  %             78.8  %
VB Indirect                                                        14.2  %             16.5  %             21.2  %
Pura Vida                                                          24.0  %             13.3  %                -  %
Total                                                             100.0  %            100.0  %            100.0  %


                                                                                  Fiscal Year Ended
                                                                 January 30,           February 1,         February 2,
                                                                    2021                  2020                2019
Vera Bradley Store Data (4):
Total stores opened during period                                        6                     6                   6
Total stores closed during period                                      (13)                  (11)                (10)
Total stores open at end of period                                     144                   151                 156
Comparable sales (including e-commerce) increase
(decrease) (5)                                                               NM              3.4  %            (10.3) %
Total gross square footage at end of period                        380,100               386,028             379,792
Average net revenues per gross square foot (6)                              

NM $ 652 $ 635





(1)The Company utilizes a 52-53 week fiscal year ending on the Saturday closest
to January 31. Fiscal years 2021, 2020, and 2019 consisted of 52 weeks.
(2)Impairment charges, related to underperforming stores, totaled $7.4 million
during the fiscal year ended January 30, 2021. There were no impairment charges
recorded during the fiscal years ended February 1, 2020 and February 2, 2019.
(3)Includes a $2.8 million tax benefit related to the net operating loss
carryback provisions of the CARES Act in fiscal 2021.
(4)Includes Vera Bradley full-line and factory outlet stores.
(5)Comparable sales are calculated based upon stores that have been open for at
least 12 full fiscal months and net revenues from e-commerce operations.
Increase (decrease) is reported as a percentage of the comparable sales for the
same period in the prior fiscal year. Remodeled stores are included in
comparable sales unless the store was closed for a portion of the current or
comparable prior period, in which case the non-comparable temporary closure
periods are not included, or the remodel resulted in a significant change in
square footage. As a result of Vera Bradley retail stores being temporarily
closed for approximately half of the first and second quarters of fiscal 2021,
comparable sales were not meaningful and were therefore not provided.
(6)Dollars not in thousands. Average net revenues per gross square foot are
calculated by dividing total net revenues for our stores that have been open at
least 12 full fiscal months as of the end of the period by total gross square
footage for those stores. Remodeled stores are included in average net revenues
per gross square foot unless the store was closed for a portion of the period.
As a result of Vera Bradley retail stores being temporarily closed for
approximately half of the first and second quarters of fiscal 2021, average net
revenues per gross square foot were not meaningful and were therefore not
provided.

Fiscal 2021 Compared to Fiscal 2020
Net Revenues
For fiscal 2021, net revenues decreased $26.9 million, or 5.4%, to $468.3
million, from $495.2 million for fiscal 2020.
VB Direct. For fiscal 2021, net revenues decreased $58.2 million, or 16.8%, to
$289.3 million, from $347.5 million for fiscal 2020. The decline primarily
resulted from the Company's stores that were temporarily closed as a result of
COVID-19 and lower traffic and sales as they reopened with reduced staffing,
hours, and capacity, as well as the COVID-19-related
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cancellation of our annual outlet sale which typically occurs in April. This
decline was partially offset by current-year period Vera Bradley e-commerce
sales which increased 49.0% over the comparable period in the prior-year.
VB Indirect. For fiscal 2021, net revenues decreased $15.3 million, or 18.7%, to
$66.5 million, from $81.8 million for fiscal 2020. The decline was primarily due
to a reduction in orders from specialty, department stores and other key
accounts, largely related to COVID-19, as well as a reduction in the number of
specialty and department store accounts.
Pura Vida. For fiscal 2021, net revenues were $112.5 million compared to
$65.9 million in the partial period of the prior-year. E-commerce revenues
increased 6.5% during the comparable six-month periods of fiscals 2021 and 2020.
Refer to Note 15 to the Consolidated Financial Statements herein for additional
information regarding the Pura Vida acquisition.
Gross Profit
For fiscal 2021, gross profit decreased $6.3 million, or 2.3%, to $265.5
million, from $271.8 million for fiscal 2020. As a percentage of net revenues,
gross profit increased to 56.7% for fiscal 2021, from 54.9% for fiscal 2020.
Charges for the cancellation of certain purchase orders due to COVID-19 in the
current-year totaled $1.3 million and negatively impacted gross margin as a
percentage of net revenues by 0.3%. The prior-year period included $8.3 million
of inventory step-up amortization related to the Pura Vida acquisition that
negatively impacted gross margin as a percentage of net revenues by 1.7%. The
remaining increase as a percentage of net revenues was primarily due to mask
sales, product collaborations, and inventory management.
Selling, General, and Administrative Expenses ("SG&A")
For fiscal 2021, SG&A expenses decreased $0.8 million, or 0.3%, to $252.6
million, from $253.4 million for fiscal 2020. As a percentage of net revenues,
SG&A expenses were 53.9% and 51.2% for fiscal 2021 and fiscal 2020,
respectively. SG&A expenses related to Vera Bradley and corporate unallocated
were $194.7 million compared to $219.9 million in the comparable prior-year
period. SG&A expenses related to Pura Vida were $57.9 million compared to
$33.5 million in the partial period of the prior-year. The decrease in
consolidated SG&A expenses for fiscal 2021 was primarily due to:
•Vera Bradley initiatives to reduce expenses in light of COVID-19 including the
temporary furlough of certain associates; temporarily reducing the base
compensation for all other salaried associates; certain expense reductions
associated with the CARES Act retention credit; and reducing other non-payroll
expenses including marketing, professional fees, and travel;
•a reduction of approximately $6.3 million in lease expense primarily as a
result of lower contingent rent, lease right-of-use asset impairments recorded
in the first quarter of the current-year, 13 full-line store closures during the
last 12 months, and COVID-19-related rent abatements;
•a reduction of $4.5 million in depreciation expense primarily as a result of
legacy software depreciation in the prior-year period that did not recur in the
current-year period and savings as a result of property, plant, and equipment
impairments recorded in the first quarter of the current-year; and
•$2.7 million of Pura Vida acquisition-related transaction costs that were
incurred in the prior-year period that did not recur in the current-year.
These expense savings were partially offset by incremental Pura Vida operating
expenses of $20.7 million; store impairment charges of $7.4 million; $3.7
million for incremental intangible asset amortization; and an adjustment to
reduce the earn-out liability related to the Pura Vida acquisition of $1.6
million in the prior-year period that did not recur in the current-year period.
SG&A expenses as a percentage of net revenues increased primarily due to the
aforementioned items, as well as SG&A expense de-leverage associated with
decreased sales.
Other Income
For fiscal 2021, other income decreased $1.0 million, or 87.7%, to $0.1 million,
from $1.1 million for fiscal 2020, primarily due to a legal settlement received
in the prior-year period that did not recur in the current-year period, as well
as outlet sale ticket sales not received in the current-year period due to the
cancellation of our 2020 annual outlet sale as a result of COVID-19.
Operating Income
For fiscal 2021, operating income decreased $6.4 million, or 32.9%, to $13.1
million from $19.5 million for fiscal 2020. As a percentage of net revenues,
operating income was 2.8% and 3.9% for fiscal 2021 and fiscal 2020,
respectively. Operating income decreased due to the factors described above.
The following table provides additional information about our operating income
(in thousands).

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                                                 Fiscal Year Ended
                                           January 30,       February 1,           $             %
                                               2021              2020           Change        Change
Operating Income (Loss):
VB Direct                                 $     48,524      $     68,505      $ (19,981)      (29.2) %
VB Indirect                                     24,502            31,077         (6,575)      (21.2) %
Pura Vida                                        8,031            (3,179)        11,210       352.6  %
Less: Unallocated corporate expenses           (67,992)          (76,929)         8,937       (11.6) %
Operating income                          $     13,065      $     19,474      $  (6,409)      (32.9) %


VB Direct. For fiscal 2021, operating income decreased $20.0 million, or 29.2%.
As a percentage of VB Direct segment net revenues, operating income in the VB
Direct segment was 16.8% and 19.7% for fiscals 2021 and 2020, respectively. The
decrease in operating income as a percentage of VB Direct segment net revenues
was primarily due to store impairment charges, legacy software depreciation in
the prior-year period that did not recur in the current-year period, and an
allocation of charges for the cancellation of certain purchase orders related to
COVID-19. These decreases were partially offset by an increase in gross margin
as a percentage of net revenues and COVID-19-related expense savings, as
described above.
VB Indirect. For fiscal 2021, operating income decreased $6.6 million, or 21.2%.
As a percentage of VB Indirect segment net revenues, operating income in the VB
Indirect segment was 36.8% and 38.0% for fiscals 2021 and 2020, respectively.
The decrease in operating income as a percentage of VB Indirect segment net
revenues was primarily due to SG&A expense de-leverage associated with lower
sales and an increase in the bad debt provision, partially offset by an increase
in gross margin as a percentage of net revenues as described above.
Pura Vida. For fiscal 2021, operating income in the Pura Vida segment was $8.0
million, or 7.1% of Pura Vida segment net revenues, compared to an operating
loss of $(3.2) million, or (4.8)% of Pura Vida segment net revenues, in the
partial prior-year period. The current-year operating results included
$9.0 million of intangible asset amortization expense. The prior-year period
included $8.3 million of inventory step-up amortization and $5.4 million of
intangible asset amortization. Refer to Note 15 to the Notes to Consolidated
Financial Statements herein for additional information regarding the Pura Vida
acquisition.
Corporate Unallocated. For fiscal 2021, unallocated expenses decreased $8.9
million, or 11.6% to $68.0 million from $76.9 million in the prior-year period.
The decrease in unallocated expenses was primarily due to COVID-19-related
expense savings, Pura Vida acquisition-related transaction costs of $2.7 million
in the prior-year period, as well as a reduction in depreciation expense
primarily as a result of legacy software depreciation in the prior-year period
that did not recur in the current-year period. These decreases were partially
offset by a $1.6 million adjustment to reduce the earn-out liability in the
prior-year period.
Interest Expense (Income), Net
For fiscal 2021, interest expense totaled $1.2 million compared to interest
income of $1.1 million in fiscal 2020. Interest expense increased primarily due
to borrowings under the Company's credit agreement during the current-year
period.
Income Tax Expense
For fiscal 2021, we recorded income tax expense of $1.2 million at an effective
tax rate of 9.9%, compared to income tax expense of $5.3 million at an effective
tax rate of 25.9% for fiscal 2020. The effective tax rate decreased primarily
due to the relative impact of a $2.8 million tax benefit related to the net
operating loss carryback provisions of the CARES Act, partially offset by the
impact of non-deductible executive compensation and tax shortfalls related to
stock-based compensation.
Net Income
For fiscal 2021, net income decreased $4.5 million, or 29.9%, to $10.7 million
from $15.2 million in fiscal 2020 due to the factors described above.
Net Income (Loss) Attributable to Redeemable Noncontrolling Interest
For fiscal 2021, net income attributable to redeemable noncontrolling interest
was $2.0 million compared to a net loss of $0.8 million in the prior-year
period. This represents the allocation of the Pura Vida net income (loss) to the
noncontrolling interest. The net income (loss) was due to the factors described
above in the Pura Vida operating segment.
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Net Income Attributable to Vera Bradley, Inc.
For fiscal 2021, net income attributable to Vera Bradley, Inc. decreased $7.3
million to $8.7 million from $16.0 million in fiscal 2020 due to the factors
described above.

Fiscal 2020 Compared to Fiscal 2019
Refer to the Company's Annual Report on Form 10-K filed with the SEC on March
31, 2020, for a comparison of fiscal 2020 to fiscal 2019 operating results.

Liquidity and Capital Resources
General
Our primary sources of liquidity are cash on hand and cash equivalents,
investments, and cash flow from operations. We also have access to additional
liquidity, if needed, through borrowings under our $75.0 million asset-based
revolving credit agreement (the "Credit Agreement") which was entered into on
September 7, 2018. There were $60.0 million of borrowings under the Credit
Agreement during the fiscal year ended January 30, 2021 which were repaid by the
end of the fiscal year, and there was no debt outstanding as of January 30,
2021. Historically, our primary cash needs have been for merchandise
inventories; payroll; store rent; capital expenditures associated with
operational equipment, buildings, information technology, and opening new
stores; and share repurchases. The most significant components of our working
capital are cash and cash equivalents, short-term investments, merchandise
inventories, accounts receivable, accounts payable, and other current
liabilities.

We believe that cash on hand and cash equivalents, investments, cash flows from
operating activities, and the availability of borrowings under our Credit
Agreement or other financing arrangements will be sufficient to meet working
capital requirements and anticipated capital expenditures, and other strategic
uses of cash, if any, for the foreseeable future.
Investments
Cash Equivalents. Investments classified as cash equivalents relate to
highly-liquid investments with a maturity of three months or less from the date
of purchase. As of January 30, 2021 and February 1, 2020, these investments
consisted of a money market fund. The balance as of February 1, 2020 also
included commercial paper.
Short-Term Investments. As of January 30, 2021, short-term investments consisted
of U.S. and non-U.S. corporate debt securities with a maturity within one year
of the balance sheet date. As of February 1, 2020, short-term investments
consisted of U.S. and non-U.S. corporate debt securities, commercial paper,
municipal securities, and U.S. asset-backed securities.
Long-Term Investments. As of February 1, 2020, these investments consisted of
U.S. and non-U.S. corporate debt securities, U.S. and non-U.S. asset-backed
securities, and other foreign securities with a maturity greater than one year
from the balance sheet date. There were no long-term investments as of
January 30, 2021.
Refer to Note 14 to the Notes to Consolidated Financial Statements herein for
additional information regarding our investments.
Cash Flow Analysis
A summary of operating, investing, and financing activities is shown in the
following table (in thousands):

                                                                                  Fiscal Year Ended
                                                               January 30,           February 1,           February 2,
                                                                  2021                  2020                  2019
Net cash provided by operating activities                    $     20,702          $     20,624          $     43,564
Net cash provided by (used in) investing activities                17,680               (69,966)               17,955
Net cash used in financing activities                             (24,146)              (14,285)              (16,771)


Net Cash Provided by Operating Activities
Net cash provided by operating activities consists primarily of net income
adjusted for non-cash items, including depreciation, amortization, impairment
charges, deferred taxes, and stock-based compensation, the effect of changes in
assets and liabilities, and tenant-improvement allowances received from
landlords under our store leases.
Net cash provided by operating activities was $20.7 million during fiscal 2021,
as compared to $20.6 million during fiscal 2020. Cash provided by operating
activities was substantially similar to the prior-year period. The net income
adjusted for non-
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cash items in the current-year benefited by the full-year of Pura Vida
operations compared to six months of operations in the prior-year period.
Additional inventory payments primarily related to incremental Pura Vida
inventory purchases which included inventory for the Charli D'Amelio launch in
March 2021 and the acceleration of inventory purchases for Vera Bradley to
mitigate industry-wide port and shipping delays. There were also additional
payments related to Project Novus expenditures. These purchases were offset by
timing of payments, including for income taxes (which included a benefit
associated with the net operating loss carryback provisions of the CARES Act);
deferrals of certain payments associated with the CARES Act; and accrued
expenses, as well as timing; deferrals; rent abatements; and store closures
associated with operating leases.
Net Cash Provided by (Used in) Investing Activities
Investing activities consisted primarily of investments and capital expenditures
related to new store openings, buildings, operational equipment, and information
technology investments, as well as the Pura Vida acquisition.
Net cash provided by investing activities was $17.7 million in fiscal 2021,
compared to net cash used in investing activities of $70.0 million in fiscal
2020. The increase in cash provided by investing activities was a result of the
decreased spending related to property, plant, and equipment and net investment
activity in the current year, as well as the July 2019 acquisition of Pura Vida
that occurred in the prior-year period.
Capital expenditures for fiscal 2022 are expected to be approximately $8.0
million to $10.0 million.
Net Cash Used in Financing Activities
Net cash used in financing activities was $24.1 million in fiscal 2021 compared
to $14.3 million in fiscal 2020. The increase in cash used in financing
activities was primarily due to the $18.7 million payment of contingent
consideration associated with the July 2019 acquisition of Pura Vida, partially
offset by a decline of $8.3 million in repurchases of common stock.

Refer to the Company's Annual Report on Form 10-K filed with the SEC on March
31, 2020, for a comparison of fiscal 2020 to fiscal 2019 cash flow activity.
Credit Agreement
On September 7, 2018, Vera Bradley Designs, Inc. ("VBD"), a wholly-owned
subsidiary of the Company, entered into an asset-based revolving Credit
Agreement (the "Credit Agreement") among VBD, JPMorgan Chase Bank, N.A., as
administrative agent, and the lenders from time to time party thereto. The
Credit Agreement provides for certain credit facilities to VBD in an aggregate
principal amount not to initially exceed the lesser of $75.0 million or the
amount of borrowing availability determined in accordance with a borrowing base
of certain assets. Any proceeds of the credit facilities will be used to finance
general corporate purposes of VBD and its subsidiaries, including but not
limited to Vera Bradley International, LLC and Vera Bradley Sales, LLC
(collectively, the "Named Subsidiaries"). The Credit Agreement also contains an
option for VBD to arrange with lenders to increase the aggregate principal
amount by up to $25.0 million.
Amounts outstanding under the Credit Agreement bear interest at a per annum rate
equal to either (i) for CBFR borrowings (including swingline loans), the CB
Floating Rate, where the CB Floating Rate is the prime rate which shall never be
less than the adjusted one month LIBOR rate on such day, plus the Applicable
Rate, where the Applicable Rate is a percentage spread ranging from -1.00% to
-1.50% or (ii) for each eurodollar borrowing, the Adjusted LIBO Rate, where the
Adjusted LIBO Rate is the LIBO rate for such interest period multiplied by the
statutory reserve rate, for the interest period in effect for such borrowing,
plus the Applicable Rate, where the Applicable Rate is a percentage ranging from
1.00% to 1.30%. The applicable CB Floating Rate, Adjusted LIBO Rate, or LIBO
Rate shall be determined by the administrative agent. The Credit Agreement also
requires VBD to pay a commitment fee for the unused portion of the revolving
facility of up to 0.20% per annum.
VBD's obligations under the Credit Agreement are guaranteed by the Company and
the Named Subsidiaries. The obligations of VBD under the Credit Agreement are
secured by substantially all of the respective assets of VBD, the Company, and
the Named Subsidiaries and are further secured by the equity interests in VBD
and the Named Subsidiaries.
The Credit Agreement contains various affirmative and negative covenants,
including restrictions on the Company's ability to incur debt or liens; engage
in mergers or consolidations; make certain investments, acquisitions, loans, and
advances; sell assets; enter into certain swap agreements; pay dividends or make
distributions or make other restricted payments; engage in certain transactions
with affiliates; and amend, modify, or waive any of its rights related to
subordinated indebtedness and certain charter and other organizational,
governing, and material agreements. The Company may avoid certain of such
restrictions by meeting payment conditions defined in the Credit Agreement. The
Company was in compliance with these covenants as of January 30, 2021.
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The Credit Agreement also requires the loan parties, as defined in the Credit
Agreement, to maintain a minimum fixed charge coverage ratio of 1.00 to 1.00
during periods when borrowing availability is less than the greater of (A) $7.5
million, and (B) 10% of the lesser of (i) the aggregate revolving commitment,
and (ii) the borrowing base. The fixed charge coverage ratio, availability,
aggregate revolving commitment, and the borrowing base are further defined in
the Credit Agreement.
The Credit Agreement contains customary events of default, including, among
other things: (i) the failure to pay any principal, interest, or other fees
under the Credit Agreement; (ii) the making of any materially incorrect
representation or warranty; (iii) the failure to observe or perform any
covenant, condition, or agreement in the Credit Agreement or related agreements;
(iv) a cross default with respect to other material indebtedness; (v) bankruptcy
and insolvency events; (vi) unsatisfied material final judgments; (vii) Employee
Retirement Income Security Act of 1974 ("ERISA") events that could reasonably be
expected to have a material adverse effect; and (viii) a change in control (as
defined in the Credit Agreement).
Any commitments made under the Credit Agreement mature on September 7, 2023.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet financing or unconsolidated special purpose
entities.
Critical Accounting Policies and Estimates
The preparation of financial statements in accordance with accounting principles
generally accepted in the United States ("GAAP") requires management to make
estimates and assumptions that affect the reported amounts of our assets,
liabilities, revenues, and expenses, as well as the disclosures relating to
contingent assets and liabilities at the date of the consolidated financial
statements. We evaluate our accounting policies, estimates, and judgments on an
on-going basis. We base our estimates and judgments on historical experience and
various other factors that we believe to be reasonable under the circumstances.
Actual results may differ from these estimates under different assumptions and
conditions.
We evaluate the development and selection of our critical accounting policies
and estimates and believe that the following policies and estimates involve a
higher degree of judgment or complexity and are most significant to reporting
our results of operations and financial position, and are therefore discussed as
critical. The following critical accounting policies reflect the significant
estimates and judgments used in the preparation of our consolidated financial
statements. With respect to critical accounting policies, even a relatively
minor variance between actual and expected experience can potentially have a
materially favorable or unfavorable impact on subsequent results of operations.
Our historical results for the periods presented in the consolidated financial
statements, however, have not been materially impacted by such variances. More
information on all of our significant accounting policies can be found in Note
2, "Summary of Significant Accounting Policies," to the consolidated financial
statements.
Inventories
Inventories are stated at the lower of cost or net realizable value. Cost is
determined using the first-in, first-out ("FIFO") method. Appropriate
consideration is given to obsolescence, excess quantities, and other factors,
including the popularity of a pattern or product, in evaluating net realizable
value. We record valuation adjustments to our inventories, which are reflected
in cost of sales, if the cost of specific inventory items on hand exceeds the
amount we expect to realize from the ultimate sale or disposal of the inventory.
This adjustment calculation requires us to make assumptions and estimates, which
are based on factors such as merchandise seasonality, historical trends, and
estimated sales and inventory levels, including sell-through of remaining units.
In addition, as part of inventory adjustments, we provide for inventory
shrinkage based on historical trends from our physical inventory counts. We
perform physical inventory counts throughout the year and adjust the shrinkage
provision accordingly.
The balance of inventory adjustments was $0.7 million for these matters as of
the fiscal years ended January 30, 2021, and February 1, 2020. The balance
related primarily to certain collections being discontinued or currently
discontinued by Vera Bradley and retired patterns. We have the ability to move
retired finished goods through a number of channels, including the Vera Bradley
annual outlet sale, our Vera Bradley website and online outlet site, factory
outlet stores, and through third-party liquidators as needed.
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Valuation of Long-lived Assets
Property, plant, and equipment and operating right-of-use assets are reviewed
for impairment whenever events or changes in circumstances indicate that the
carrying amount of an asset group may not be recoverable. In evaluating an asset
group for recoverability, we estimate the future cash flows expected to result
from the use of the asset group at the store level, the lowest identifiable
level of cash flow, if applicable. If the sum of the estimated undiscounted
future cash flows related to the asset group is less than the carrying value, we
recognize a loss equal to the difference between the carrying value and the fair
value, usually determined by an estimated discounted cash flow analysis of the
asset. Factors used in the valuation of long-lived assets include, but are not
limited to, our plans for future operations, brand initiatives, recent operating
results, and projected future cash flows. With respect to our stores, we analyze
store economics, location within the shopping center, the size and shape of the
space, and desirable co-tenancies in our selection process. Impairment charges
are classified in SG&A expenses and were $7.4 million for the period ended
January 30, 2021. There were no impairment charges recorded for the periods
ended February 1, 2020 and February 2, 2019.
The discounted cash flow models used to estimate the applicable fair values
involve numerous estimates and assumptions that are highly subjective. Changes
to these estimates and assumptions could materially impact the fair value
estimates. The estimates and assumptions critical to the overall fair value
estimates include: (1) estimated future cash flow generated at the store level;
(2) discount rates used to derive the present value factors used in determining
the fair values; and (3) market rentals at the retail store. These and other
estimates and assumptions are impacted by economic conditions and our
expectations and may change in the future based on period-specific facts and
circumstances. If economic conditions were to deteriorate, future impairment
charges may be required.
Business Combinations
The Company acquired a majority interest in Pura Vida on July 16, 2019. In
connection with a business combination, the Company records the identifiable
assets acquired, liabilities assumed, contingent consideration liabilities, if
any, and any noncontrolling interest in the acquiree at their acquisition-date
fair values. Goodwill is measured indirectly as the excess of the sum of (1) the
consideration transferred (including contingent consideration, if any) and (2)
the fair value of any noncontrolling interest in the acquiree over the net
assets acquired and liabilities assumed.
These fair value assessments require management judgment and include the use of
significant estimates and assumptions including future cash flows, discount and
other market rates, and asset lives, among other items. The details of these
assessments for the Pura Vida acquisition are as follows:
•Inventories were valued using the cost approach. The significant assumptions
used for the valuation include inventory balances, projected gross and operating
margins, and cost and time to dispose (sell) inventory on hand.
•The Pura Vida brand intangible asset was valued using the relief-from-royalty
method. The significant assumptions used for the valuation include the royalty
rate, estimated projected revenues, long-term growth rate, and the discount
rate.
•Customer relationships were valued using the multi-period excess earnings
method. Significant assumptions used for the valuation include projected cash
flows, the discount rate, and customer attrition rate.
•Contingent consideration related to the earn-out provision was valued using a
Monte Carlo simulation in order to forecast the value of the potential future
payment. Significant assumptions used for the valuation include the discount
rate, projected cash flows, and calculated volatility.
Goodwill and Other Intangible Assets
The Company tests goodwill for impairment annually, or more frequently if events
or changes in circumstances indicate that goodwill may be impaired. The Company
may first use a qualitative analysis to assess whether it is
more-likely-than-not that the fair value of the reporting unit (including
goodwill) is less than its carrying value. This qualitative analysis may
include, but is not limited to: macroeconomic factors; industry and market
considerations; cost factors that have a negative effect on earnings and cash
flows; entity specific factors; a change in the composition or carrying amount
of the reporting unit's net assets; and a sustained decrease in stock price. If
it is determined that it is more-likely-than-not that the fair value is less
than the carrying value after this analysis, a quantitative impairment test is
performed.
If we elect to bypass the qualitative assessment for the reporting unit, or if a
qualitative assessment indicates it is more likely than not that the estimated
carrying value of the reporting unit exceeds its fair value, we perform a
quantitative goodwill impairment test. Under the quantitative test, the fair
value of the reporting unit is compared with its carrying value (including
goodwill). If the carrying value of the reporting unit exceeds its fair value,
an impairment loss is recognized in an amount equal to that excess, limited to
the total amount of goodwill allocated to the reporting unit. The fair value of
the reporting unit is determined using an income-based approach and a
market-based approach.
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The income approach estimates fair value of the reporting unit using a
discounted cash flow model that involves subjective estimates and assumptions
such as projected revenue growth, operating profit, and the discount rate. Under
the market approach, the Company may use the guideline public company method
and/or the guideline transaction method to estimate fair value of the reporting
unit. The guideline public company method uses market multiples derived from
market prices of stocks of companies that are engaged in the same or similar
lines of business as the reporting unit. The guideline transaction method
employs transaction multiples derived from the acquisition of controlling
interests in stocks of companies that are engaged in the same or similar lines
of business as the reporting unit.
As of January 30, 2021, the Company had recorded $44.3 million of goodwill which
was allocated to the Pura Vida reporting unit. For the annual goodwill
impairment analysis performed during fiscal 2021, we performed a quantitative
analysis. No impairment was recorded for goodwill during fiscal 2021.
Our indefinite-lived intangible asset represents the Pura Vida brand. We test
the Pura Vida brand for impairment annually, or more frequently if events or
changes in circumstances indicate that the asset may be impaired. Our annual
impairment test may be completed through a qualitative assessment to determine
if the fair value of the Pura Vida brand is more likely than not greater than
the carrying amount. If we elect to bypass the qualitative assessment, or if a
qualitative assessment indicates it is more likely than not that the estimated
carrying value exceeds the fair value, we test for impairment using a
quantitative process. Our quantitative process includes comparing the carrying
value to the fair value of the Pura Vida brand, with any excess recognized as an
impairment loss. Fair value is estimated using a relief-from-royalty method. The
estimates and assumptions used in the determination of the fair value of the
Pura Vida brand include the projected revenue growth, long-term growth rate, the
royalty rate, and discount rate.
As of January 30, 2021, the carrying value of the Pura Vida brand was
$36.7 million. For the annual impairment analysis performed during fiscal 2021,
we performed a quantitative analysis. No impairment was recorded for the Pura
Vida brand during fiscal 2021.
The estimated fair values of our Pura Vida reporting unit and the Pura Vida
brand are subject to change as a result of many factors including changing
economic conditions. Should actual cash flows and our future estimates
deteriorate from the estimates we used, impairment charges may be necessary in
future years.
Transactions with Related Parties
See Item 13, "Certain Relationships and Related Transactions, and Director
Independence," of this report for information regarding transactions with
related parties.
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