Viant Technology Inc. announced the appointment of Brad Samson as Vice President, Investor Relations. In this newly created role at Viant, Samson is responsible for leading Viant's investor relations strategy as well as overseeing Viant's relationships with its shareholders and financial community. Samson will report to Viant's Chief Financial Officer, Larry Madden.

Brad Samson brings more than 30 years of investor relations experience at six prior public companies, including Zepp Health, Fitbit, Vocera and Trizetto, spanning a range of industrial and consumer tech including enterprise software, platfoms and SAAS, apps, analytics, services and health devices. His experience also includes government affairs, public relations and corporate communications.