Viaplay Group AB (publ) will launch its Viaplay streaming service on a direct-to-consumer (D2C) basis in the US on 22 February and in Canada on 7 March. Viewers will be able to stream more than 1,500 hours of premium European content through the Viaplay app at launch, with at least one premiere to follow every week. Viaplay's unique offering includes popular `Nordic Noir' dramas and critically acclaimed series, films and documentaries, many starring major Hollywood names.

The service will be priced at USD 5.99 and CAD 6.99 per month in the US and Canada respectively. Viaplay's North American launches will take its D2C footprint to 13 markets. Highlights of Viaplay's `Nordic Noir' content available in the US and Canada include `Trom' starring Ulrich Thomsen (`The New Pope'; `The Blacklist'), `Furia' and `Partisan' with Fares Fares (`Rogue One: A Star Wars Story').

The line-up also includes Viaplay's provocative young adult drama `Threesome' co-starring Lucien Laviscount (`Emily in Paris'), a broad range of compelling documentaries and much more. In addition, Viaplay will offer curated third-party films such as `A Man Called Ove' (recently remade in Hollywood starring Tom Hanks), the Oscar-winning dark comedy `Another Round' with Mads Mikkelsen (`Casino Royale') and Sofia Helin (`Alex Rider')'s historical drama `The Emigrants', along with the dark financial series `Exit' - one of Norway's most streamed dramas ever. All content will have English subtitles.

Viaplay is also available in the US through Comcast's Xfinity and Xumo platforms, and as part of The Roku Channel's Premium Subscriptions line-up.