Overview

Edison Nation: End-to-end product innovation, development and commercialization

Edison Nation is a vertically-integrated, end-to-end, consumer product research and development, manufacturing, sales and fulfillment company.

The Company is the aggregation of six wholly owned subsidiaries whose operations and go-to-market strategy are vertically integrated under the Edison Nation corporate umbrella.

During the first quarter of 2019, Edison Nation rolled out its "One Company" initiative to integrate the acquired businesses into one cohesive operation.

Edison Nation's cornerstone business driver is its proprietary web-enabled new
product development and licensing platform (www.edisonnation.com) that provides
a low risk, high reward process to connect innovators of new product ideas

with
potential licensing partners.


Considered to be the "go-to" resource for independent innovators with great consumer product invention ideas, Edison Nation engages with over 140,000 registered online innovators and entrepreneurs to bring innovative, new products to market focusing on high-interest, high-velocity consumer categories.





Since its inception, Edison Nation has received over 100,000 idea submissions,
with products selling in excess of $250 million at retail through the management
of over 300 client product campaigns with distribution across diverse channels
including ecommerce, mass merchandisers, specialty product chains, entertainment
venues, national drug chains, and tele-shopping. These clients include many of
the largest manufacturers and retailers in the world including Amazon, Bed Bath
and Beyond, HSN, Rite Aid, P&G, and Black & Decker.



Edison Nation also creates, manufactures and markets its own products for the
infant / toddler market under the Cloud b consumer brand name. In addition, the
Company leverages its vertically integrated resources and capabilities to create
licensed consumer products for large entertainment theme park enterprises, like
Disney World and Universal Studios.



Edison Nation also creates, manufactures and markets its own products including
the infant / toddler market under the Cloud b consumer brand name, innovative
party products under the Best Party Concepts brand, and premium branded coloring
activities under the Pirasta brand. Recently the company launched product lines
for 911 Help Now, Master Sous and Smarter Specs. In addition, the Company
leverages its vertically integrated resources and capabilities to create
licensed consumer products for large entertainment theme park enterprises, like
Disney World and Universal Studios as well as custom packaging solutions for
large and small U. S. Based companies.



COVID-19



COVID-19 has caused and continues to cause significant loss of life and
disruption to the global economy, including the curtailment of activities by
businesses and consumers in much of the world as governments and others seek to
limit the spread of the disease, and through business and transportation
shutdowns and restrictions on people's movement and congregation.



As a result of the pandemic, we have experienced, and continue to experience,
weakened demand for our traditional products. Many of our customers have been
unable to sell our products in their stores and theme parks due to
government-mandated closures and have deferred or significantly reduced orders
for our products. We expect these trends to continue until such closures are
significantly curtailed or lifted. In addition, the pandemic has reduced foot
traffic in the stores where our products are sold that remain open, and the
global economic impact of the pandemic has temporarily reduced consumer demand
for our products as they focus on purchasing essential goods.



In the United States and Asia, many of our key accounts remain closed or are
operating at significantly reduced volumes. As a result, we have made the
strategic decision to expand our operations through our Edison Nation Medical
("Ed Med") division. Through Ed Med, the Company wholesales Personal Protective
Equipment ("PPE") products through an online portal for hospitals, government
agencies and distributors.


Given these factors, the Company anticipates that the greatest impact from the COVID-19 pandemic in fiscal 2020 occurred in the first quarter of 2020 and resulted in a net sales decline as compared to the first quarter of 2019.





In addition, certain of our suppliers and the manufacturers of certain of our
products were adversely impacted by COVID-19. As a result, we faced delays or
difficulty sourcing products, which negatively affected our business and
financial results. Even if we are able to find alternate sources for such
products, they may cost more and cause delays in our supply chain, which could
adversely impact our profitability and financial condition.



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We have taken actions to protect our employees in response to the pandemic,
including closing our corporate offices and requiring our office employees to
work from home. At our distribution centers, certain practices are in effect to
safeguard workers, including a staggered work schedule, and we are continuing to
monitor direction from local and national governments carefully. Additionally,
our two retail locations have been closed until further notice.



As a result of the impact of COVID-19 on our financial results, and the anticipated future impact of the pandemic, we have implemented cost control measures and cash management actions, including:

? Furloughing a significant portion of our employees; and

? Implementing 20% salary reductions across our executive team and other members of upper level management; and

? Executing reductions in operating expenses, planned inventory levels and non-product development capital expenditures; and

? Proactively managing working capital, including reducing incoming inventory to align with anticipated sales.





Business Model



New product ideas have little value without the ability and skill required to
commercialize them. The considerable investment and executional "know how"
needed to initiate a process - from idea to product distribution - has always
been a challenge for the individual innovator.



Edison Nation's business model is designed to take advantage of online
marketplaces for our future growth mitigating new product development risk while
allowing for optimized product monetization based on a product's likelihood

to
succeed.



To that end, Edison Nation empowers and enables innovators and entrepreneurs to
develop and launch products, gain consumer adoption and achieve commercial scale
efficiently at little to no cost.



The Edison Nation New Product Development & Commercialization Platform





Indeed, the cornerstone of Edison Nation's competitive advantage is its
proprietary and web-enabled new product development ("NPD") and
commercialization platform. The platform can take a product from idea through
ecommerce final sale in a matter of months versus a year or more for capital
intensive and inefficient new product development protocols traditionally used
by legacy manufacturers serving "big box" retailers.



The Company's web-enabled NPD platform is designed to optimize product licensing
and commercialization through best-in-class digital technologies, sourcing /
manufacturing expertise and one of the largest sets of go-to-market solutions.
This unique set of resources and capabilities have proven to be a reliable
catalyst for sales success.



In order to expand the Company's universe of registered innovators and
entrepreneurs submitting ideas on the Edison Nation NPD web platform, the
Company has entered a global agreement for distribution of two existing
13-episode seasons of the Company's Everyday Edison TV series with a leading
digital media service company. The series will be available in its original
English version as well as voiceover adaptations in German, French, and Spanish.
Distribution is planned for Europe and the Middle East through digital content
providers such as Amazon Prime Video.



Product Submission Aggregation





Interested innovators enter the Edison Nation web site to register for a free
account by providing one's name and email address. The member then creates a
username and password to use on the site. Once registered, the member is
provided with their own unique, password protected dashboard by which they can
begin submitting ideas and join online member forums to learn about industry
trends, common questions, engage in member chats, and stay informed of the
latest happenings at Edison Nation. They can also track the review progress of
ideas they submit through their dashboard.



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Edison Nation accepts ideas through a secure online submission process. Once a
member explores the active searches in different product categories being run on
the platform for potential licensees seeking new product ideas to be
commercialized, the member can submit their new product ideas for processing.
Edison Nation regularly works with different companies and retailers in various
product categories to help them find new product ideas.



Registered members pay $25 to submit an idea. This submission fee covers a portion of the cost to review each idea submitted to the platform. There are no additional fees after the submission fee.

Although the platform might not have an active search that matches the innovator's idea, the Edison Nation Licensing Team hosts an ongoing search for new consumer product ideas in all categories.





"Insider Membership" is Edison Nation's premium level of membership. Insiders
receive feedback on all their ideas submitted and gain access to online features
that aren't available to registered members. In addition, Insiders pay $20 for
each idea submitted (20% discount vs. a registered member), can opt-in ideas for
free, as well as receive other benefits. An annual membership costs $99, or
$9.25 / month automatically debited from a credit card each month. Also included
online is feedback to the innovator on the status of each stage of the process
and notification when ideas are not selected to move forward during any stage in
the review process.



Insiders also have access to the Insider Licensing Program (the "ILP"). The
primary benefit of the ILP is having the Edison Nation Licensing team working
directly on an innovator's behalf to help secure a licensing agreement with one
of the company's manufacturing partners. If an idea is selected for
commercialization by a retail partner, Edison Nation will invest in any
necessary patent applications, filings and maintenance. The innovator's name is
included on any patent or patent application that Edison Nation files on the
member's behalf after the idea has been selected.



In addition to the above member programs, Edison Nation ASOTV ("As Seen on TV")
Team hosts a search for new products suitable for marketing via DRTV and
subsequent distribution in national retail chains including mass merchandisers,
specialty retail, drug chains and department stores.



Product Submission Review



Led by the Company's NPD Licensing Team (which has over 150 years of combined
experience in a variety of industries and product categories), all ideas
submitted by innovators through the Company's website are reviewed and assessed
through an 8-stage process. Edison Nation's product idea review process is
confidential with non-disclosure agreements executed with every participating
registered or "Insider" member.



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The NPD platform's database of over 85,000 product ideas helps determine which
inventions have a substantial market opportunity quickly through proprietary
algorithms that have been developed incorporating continuous learning from
marketplace experience and changes in category requirements.



Selected ideas are assessed by the NPD Licensing Team based on nine key factors:
competing products, uniqueness, retail pricing, liability & safety,
marketability, manufacturing cost, patentability, consumer relevant features and
benefits, and potential for commercialization.



The time required to review ideas depends upon different variables, such as: the
number of searches concurrently running on Edison Nation platform, idea volume
and complexity of the search, how many presentation dates to licensees are
pending, the date an idea is submitted, etc.



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Presentation dates to potential licensees are usually set a few weeks following
the close of the search. After the presentation has been given to a licensing /
retail partner, the partner has 45 days to 6 months to select ideas on which
they will move forward.


The Insider Licensing Program (ILP program) incorporates a four-stage process:

? Stage #1 - Preliminary Review: The NPD licensing team performs a preliminary

review to ensure an invention meets the program criteria. Factors that might

stall an idea from moving forward include: an invention is cost-prohibitive,

has engineering challenges, and/or major players in the marketplace have

already launched products like it. If none of these apply, an idea will be

approved and move on to the preparation phase.

? Stage #2 - Preparation: The NPD licensing team performs a best partner review.

Edison Nation's retail and manufacturing contacts are assessed, and the team


    begins to plan which licensors would be the best fit for an idea. A gap
    analysis and visits the store shelves are executed to gain greater
    understanding of marketplace potential.

? Stage #3 - Pitching: At this phase, an idea can become a "Finalist." The NPD

team begins to proactively pitch an idea to potential licensees using a

proprietary presentation system. When a company expresses interest, the team

proceeds into term sheets and negotiations while staying in constant contact

with the prospect until the best possible deal is struck for the innovator.

? Stage #4 - Outcome: In the end, the market decides what products will be

successful. There are no guarantees. If for some reason Edison Nation is not

successful in finding a licensing partner, a complete debrief is given to the


    Insider.




Due to the public nature of licensing, Edison Nation only accepts ideas from
Insiders that are patented or patent-pending. A valid provisional patent
application is required. The cost of submitting an idea to the Insider Licensing
Program is $100, and a member must be an "Insider" to be considered.



The Edison Nation ASOTV new product development process follows a six-stage
protocol appropriate for the broadcast-based sales channel. For more information
regarding the ASOTV process, the Edison Nation NPD platform, its features and
member benefits, visit https://app.edisonnation.com/faq.



Acquisition of Intellectual Property

Once an innovator's idea is judged to be a potentially viable, commercial product and selected for potential commercialization, the Company acquires intellectual property rights from the innovator.





Once an innovator's intellectual property is secured, the innovator's product
idea can then either be licensed to a manufacturer or retailer or developed and
marketed directly by Edison Nation. In either case, Edison Nation serves as the
point-of-contact with the innovator for term sheets, royalty negotiation and
concluding licensing agreements. Edison Nation also maintains contact with the
innovator to keep them engaged during product development.



In general, innovators are paid a percentage of the Company's revenue from the
commercialization of the innovator's intellectual property. This percentage
varies with the Company's investment in the development of the intellectual
property, including whether the Company decides to license the innovator's idea
for commercialization or instead, to directly develop and market the innovator's
idea.



One Company Initiative


During the first quarter of 2019, Edison Nation began the process to consolidate all operating companies' businesses into distinct business units of Edison Nation, which allows the Company to focus on growing sales and leveraging operations. The units consist of:





? Innovate. The Edison Nation Platform. Responsible for the innovation platform
that helps inventors go from idea to reality. This is accomplished by optimizing
new product election process through deeper analytics to predict success on
platforms like web marketplaces like Amazon. Driving brand awareness of the
platform by producing content for inventors and innovators on media platforms
including our own Everyday Edison's television show.



? Build and launch. Consolidating our teams of product designers and developers
who take the product from the concept to the consumers hand. These are
distributed by geography, industry skillset and expertise in the development
process to ensure efficient product build and launch. The bulk of operations are
part of this business unit, and the company will continue to develop this unit
to meet the needs of our product launch schedule.



? Sell. Our Omni-channel sales effort is divided into three groups; (1)
business-to-business revenue opportunities including traditional brick and
mortar retailers (2) online market places and direct-to-consumer revenue
opportunities, and (3) our NiTRO Team (Near Term Revenue Opportunities). NiTRO,
identifies brands and products lines that would benefit from being part of
Edison Nation. The team seeks to a find a mutually beneficial transaction to
accomplish that goal.


Product Design and Development

With product design, product prototyping and creation of marketing assets all resourced with expert Edison Nation in-house capabilities, we have made protracted, high-cost, high-risk research and development models obsolete.

Edison Nation custom designs most products in-house for specific customers and
their needs. We utilize our existing tooling to produce samples and prototypes
for customer reviews, refinement and approval, as well as our in-house packaging
design and fabrication resources.



The Company's design and product development professionals are dedicated to the
commercialization and marketability of new product concepts advanced through the
company's NPD platform and for licensors / partners like Disney World and
Universal Studios.



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No matter the product, Edison Nation's objective is to optimize its
marketability, function, value and appearance for the benefit of the consumer
end user. From concept and prototyping, through design-for-manufacture, special
attention is paid to a product's utility, ease of use, lowest cost bill of
materials, and how it "communicates" its features and benefits through design.



The combined experience and expertise of the Company's team spans many
high-demand categories including household items, small appliances, kitchenware,
and toys. The company's in-house capabilities are complimented by third-party
engineering and prototyping contractors and category-specific expert resources
within select manufacturers.



Paths to Market



After an innovator's idea has been selected and then developed, Edison Nation's
NPD and commercialization platform - powered by team of experienced licensing
experts and backed by our scalable manufacturing and fulfillment supply chain
infrastructure - provides innovators with a clear and unencumbered set of paths
to market.


Matching the Innovation with the Licensing Community

Edison Nation partners with many of the biggest and most well-known consumer
products companies and retailers. They use the Company's platform as a "think
engine" to develop targeted products, significantly reduce research and
development expense, and expedite time to market.



Each potential licensee of an innovator's idea publishes an exclusive page on
the Edison Nation web site with innovation goals and timeline for their search.
Appropriate new product ideas are submitted in 100% confidence with all
intellectual property safely guarded.



Once the search concludes, Edison Nation presents each with the best patent protected, or patentable ideas that can be selected for development.


Licensing partners and customers include Amazon, Bed, Bath & Beyond, Church &
Dwight, Black & Decker, HSN, Worthington Industries, Pampered Chef, Boston
America Corp., Walmart, Target, PetSmart, "As Seen on TV," Sunbeam, Home Depot,
and Apothecary Products.



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Manufacturing, Materials and Logistics

Once a product's path to market is successfully identified, Edison Nation produces and commercializes the product either through (i) licensing partnerships, or (ii) through a direct-to-market path via ecommerce or traditional retail distribution.





To provide greater flexibility in the manufacturing and delivery of products,
and as part of a continuing effort to reduce manufacturing costs, Edison Nation
has concentrated production of most of the Company's products in third-party
manufacturers located in China and Hong Kong. The Company maintains a fully
staffed Hong Kong office for sourcing, overseeing manufacturing and quality
assurance.



Edison Nation's contracted manufacturing base continues to expand, from two
major facilities to 4 to-date. These include three manufacturers required to
produce Cloud b children's sleep products. Based on anticipated manufacturing
requirements, this footprint may expand significantly by the end of 2019. The
Company also continues to explore more efficient and expert manufacturing
partners to gain greater economies of scale, potential consolidation, and cost
savings on an on-going basis.


Products are also purchased from unrelated enterprises with specific expertise in the design, development, and manufacture those specialty products.





We base our production schedules on customer orders and forecasts, considering
historical trends, results of market research, and current market information.
Actual shipments of ordered products and order cancellation rates are affected
by consumer acceptance of product lines, strength of competing products,
marketing strategies of retailers, changes in buying patterns of both retailers
and consumers, and overall economic conditions. Unexpected changes in these
factors could result in a lack of product availability or excess inventory

in a
product line.


Most of our raw materials are available from numerous suppliers but may be subject to fluctuations in price.

Sales, Marketing and Advertising





Our Omni-channel sales effort is divided into three groups; (1)
business-to-business revenue opportunities including traditional brick and
mortar retailers (2) online market places and direct-to-consumer revenue
opportunities, and (3) our NiTRO Team (Near Term Revenue Opportunities). NiTRO,
identifies brands and products lines that would benefit from being part of
Edison Nation. The team seeks to a find a mutually beneficial transaction to
accomplish that goal.


Edison Nation's business to business team sells products through a diverse
network of manufacturers, distributors and retailers. New customer prospects are
gained through outbound sales calls, trade show participation, web searches,
referrals from existing customers.



The online team for the company has expertise in selling products on platforms such as the Amazon marketplace as well as portals like Walmart.com and "crowd-funded" websites such as Kickstarter and Indiegogo.





The NiTRO team identifies small, unique brands that could benefit from becoming
part of a larger consumer products organization with more resources. The team
seeks to negotiate a mutually beneficial agreement whereby the respective
branded products become part of Edison Nation's portfolio of consumer products.



In order to expand the Company's universe of registered innovators and
entrepreneurs submitting ideas on the Edison Nation NPD web platform, the
Company has entered a global agreement for distribution of two existing
13-episode seasons of the Company's Everyday Edison TV series with a leading
digital media service company. The series will be available in its original
English version as well as voiceover adaptations in German, French, and Spanish.
Distribution is planned for Europe and the Middle East through digital content
providers such as Amazon Prime Video.



Sources of Revenue


The Company aggressively pursues the following three sources of sales volume:

? Our branded products sold through traditional retail channels of distribution

and other channels of business to business distribution.

? Our branded products sold through direct to consumer platforms such as the

Amazon marketplace as well as portals like Walmart.com and "crowd-funded"

websites such as Kickstarter and Indiegogo.

? Custom products and packaging solutions that the Company develops and

manufactures for partners such as Disney, Marvel, Madison Square Garden and

Universal Studios.

? Member idea submission and ILP program fees: $25 per submission (registered

members); $20 per submission (Insider members); $100 per submission (ILP

members)

? Licensing agents: We match an innovator's intellectual property with vertical

product category leaders in a licensing structure whereby the innovator can

earn up to 50% of the contracted licensing fee. Product categories include

kitchenware, small appliances, toys, pet care, baby products, health & beauty

aids, entertainment venue merchandise, and housewares.

? Product principals: We work with innovators directly, providing such

innovators direct access to all of Edison Nation's resources. Depending on

case-by-case factors, innovators may receive a range of up to 35% - 50% of


    profits.




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Market Overview



The process for developing and launching consumer products has changed
significantly in recent years. Previously, Fortune 500 and specialty consumer
product companies funded multimillion-dollar NPD divisions to develop and launch
products. These products were sold primarily on "big box" retail shelves
supported by large marketing investments.



The emergence of ecommerce giants, including Amazon and Walmart.com, has
disrupted traditional NPD and commercialization paths and has accelerated a
consumer shift away from "brick and mortar" retailers. The result has been the
bankruptcy or downsizing of many iconic retailers, including Toys R Us, JC
Penney, Macy's, Sears, Kmart, Office Depot, Family Dollar, and K-B Toys, with a
commensurate loss of shelf space and accessible locations.



Moreover, crowdfunding sites, like Kickstarter and Indiegogo, have also disrupted NPD process cycles and are now "mainstream."





These crowdfunding sites have enabled individual innovators and entrepreneurs to
design, prototype and market unique products to millions of potential customers
with significantly lower acquisition costs when compared to the capital and time
required by legacy NPD processes.



Leveraging Evolving Market Opportunities for Growth

The Company believes that its anticipated growth will be driven by five macro factors including:





  ? The significant growth of ecommerce (14% CAGR, estimated to reach $4.9
    trillion by 2021 (eMarketer 2018);

? The increasing velocity of "brick and mortar" retail closures, now surpassing

Great Recession levels (Cushman & Wakefield / Moody's Analytics 2018);

? Product innovation and immediate delivery gratification driving consumer

desire for next-generation products with distinctive sets of features and


    benefits without a reliance on brand awareness and familiarity;

  ? The rapid adoption of crowdsourcing to expedite successful new product
    launches; and

? Utilizing the opportunities to market products over the internet, rather than

through traditional, commercial channels, to reach a much broader, higher


    qualified target market for brands and products.




In addition, we believe that by leveraging our expertise in helping companies
launch thousands of new products and our ability to create unique, customized
packaging, we intend to acquire small brands that have achieved approximately $1
million in retail sales over the trailing twelve-month period with a track
record of generating free cash flow. In addition, we will seek to elevate the
value of these acquired brands by improving each part of their launch process,
based on our own marketing methodologies.



We believe our acquisition strategy will allow us to acquire small brands using
a combination of shares of our common stock, cash and other consideration, such
as earn-outs. We intend to use our acquisition strategy in order to acquire ten
or more small brands per year for the next three years. In situations where we
deem that a brand is not a "fit" for acquisition or partnership, we may provide
the brand with certain manufacturing or consulting services that will assist the
brand to achieve its goals.



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Factors Which May Influence Future Results of Operations





The following is a description of factors which may influence our future results
of operations, and which we believe are important to an understanding of our
business and results of operations.



Cloud B, Inc. Transaction



On October 29, 2018, the Company entered into a Stock Purchase Agreement with a
majority of the stockholders (the "Cloud B Sellers") of Cloud B, Inc., a
California corporation ("Cloud B"). Pursuant to the terms of such Stock Purchase
Agreement, the Company purchased 72.15% of the outstanding capital stock of
Cloud B in exchange for 489,293 shares of restricted common stock of the
Company. In addition, the Company entered into an Earn Out Agreement with the
Cloud B Sellers, whereby, beginning in 2019, the Company will pay the Cloud B
Sellers an annual amount equal to 8% multiplied by the incremental gross sales
of Cloud B over its 2018 gross sales level. The Company does not anticipate any
amounts to be paid under the Earn Out Agreement. The Earn Out Agreement expires
on December 31, 2021. On February 17, 2020, the Company divested its interest in
Cloud B, Inc. but maintained ownership of the intangible assets of the brand
Cloud B through its senior secured position on the note.



HMNRTH, LLC Asset Acquisition


On March 11, 2020, the Company issued 238,750 shares of our common stock to
acquire the assets of HMNRTH, LLC. The Company owes $70,850 to the principals of
HMNRTH, LLC. The transaction was treated as an asset purchase and not accounted
for as a business combination due to the limited inputs, processes and outputs.



Edison Nation Medical Operations

Edison Nation Holdings, LLC formed Edison Nation Medica ("EN Medical") in May of
2012. It was a partnership between Edison Nation and Carolinas Healthcare
Systems (now called Atrium). Atrium is the 2nd largest healthcare system in the
US. Carolina Health (Atrium) wanted a way to aggregate and commercialize the
healthcare related innovations that were coming from their physicians, nurses,
and patients, and Edison Nation offered a platform to provide that function.



EN Medical built out a separate platform, leveraging the Edison Nation model to
look for ideas that improved patient care and lowered costs. EN collected some
great ideas, but the market shifted and EN found that the licensing model was
very difficult as big medical device companies wanted to acquire companies with
sales versus just buying IP and prototypes.



Today, EN Medical operates an online portal granting hospitals, government agencies and distributors access to its catalog of medical supplies and hand sanitizers. EN Medical's website is located at www.edisonnationmedical.com.





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Non-Employee Director Compensation


On September 26, 2018, the Compensation Committee of the board of directors
approved the terms of compensation to be paid to non-employee directors for
fiscal year 2018. Compensation for non-employee directors includes an annual
retainer of $15,000, an annual committee meeting fee of $5,000, if such director
chairs a committee of the board of directors, and an award of options to
purchase 20,000 shares of the Company's common stock (the "Options"). The
restricted stock underlying such Options were to vest one year after the grant
date. However, the Options were never granted.



Accordingly, on November 15, 2019, in lieu of granting the Options, the Company
granted the board of directors restricted stock units of 20,000 shares which
vested immediately. In addition, on November 15, 2019, the Company granted each
non-employee director restricted stock units of 30,000 shares, which vested

on
January 1, 2020.



Receivables Financing



On February 21, 2020, the Company entered into a receivables financing
arrangement for certain receivables of the Company not to exceed $1,250,000 at
any one time. The agreement allows for borrowings up to 85% of the outstanding
receivable based on the credit quality of the customer. The fee is between 1%
and 2% of the total invoices financed.



In April 2019, we entered into a receivables financing arrangement for certain
receivables of the Company. The agreement allows for borrowing up to 80% of the
outstanding receivable based on the credit quality of the customer. The fee is
between 1% and 2% of the total invoice financed.



Critical Accounting Policies and Significant Judgments and Estimates





Our management's discussion and analysis of our financial condition and results
of operations are based on our consolidated financial statements, which have
been prepared in accordance with accounting principles generally accepted in the
United States of America, or GAAP. The preparation of these consolidated
financial statements requires us to make estimates and assumptions that affect
the reported amounts of assets and liabilities and the disclosure of contingent
assets and liabilities as of the date of the consolidated financial statements
as well as the reported expenses during the reporting periods. The accounting
estimates that require our most significant, difficult and subjective judgments
have an impact on revenue recognition, the determination of share-based
compensation and financial instruments. We evaluate our estimates and judgments
on an ongoing basis. Actual results may differ materially from these estimates
under different assumptions or conditions.



Our significant accounting policies are more fully described in Note 2 to our
consolidated financial statements included elsewhere in this Quarterly Report on
Form 10-Q.


Components of our Results of Operations





Revenues



We sell consumer products across a variety of categories, including toys, plush,
homewares and electronics, to retailers, distributors and manufacturers. We also
sell consumer products directly to consumers through e-commerce channels.



Cost of Revenues



Our cost of revenues includes inventory costs, materials and supplies costs,
internal labor costs and related benefits, subcontractor costs, depreciation,
overhead and shipping and handling costs.



Selling, General and Administrative Expenses

Selling, general and administrative expenses consist of selling, marketing, advertising, payroll, administrative, finance and professional expenses.





Rental Income


We earn rental income from a month-to-month lease on a portion of the building located in Washington, New Jersey that we own.





Interest Expense, Net


Interest expense includes the cost of our borrowings under our debt arrangements.





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Results of Operations



Three Months Ended March 31, 2020 versus Three Months Ended March 31, 2019

The following table sets forth information comparing the components of net (loss) income for the three months ended March 31, 2020 and 2019:





                                     Three Months Ended March 31,          Period over Period Change
                                        2020                2019               $                 %

Revenues, net                      $     3,667,110      $  5,738,534     $   (2,071,424 )        -36.10 %
Cost of revenues                         2,418,412         3,945,558         (1,527,146 )        -38.71 %
Gross profit                             1,248,698         1,792,976           (544,278 )        -30.36 %

Operating expenses:
Selling, general and
administrative                           4,192,713         3,049,188          1,143,525           37.50 %
Operating (loss)                        (2,944,015 )      (1,256,212 )       (1,687,803 )        134.36 %

Other (expense) income:
Rental income                               25,704            25,704                  -             0.0 %
Interest (expense)                        (723,957 )        (124,694 )         (599,263 )        480.59 %
Gain on divestirure                      4,911,760                 -          4,911,760          100.00 %
Total other income (expense),
net                                      4,213,507           (98,990 )        4,312,497        4,356.50 %
Income (loss) before income
taxes                                    1,269,492        (1,355,202 )        2,624,694          193.68 %
Income tax expense                               -            23,195            (23,195 )       -100.00 %
Net income (loss)                        1,269,492        (1,378,397 )        2,647,889          192.10 %
Net income attributable to
noncontrolling interests                         -            56,893            (56,893 )       -100.00 %
Net income (loss) attributable
to Edison Nation, Inc.             $     1,269,492      $ (1,435,290 )   $ 

  2,704,782          188.44 %




Revenue



For the three months ended March 31, 2020, revenues decreased by $2,071,424 or
36.10%, as compared to the three months ended March 31, 2019. The decrease was
primarily the result of decrease in business operations due to the COVID-19
pandemic in China and the US. The full impact of the COVID-19 outbreak to the
Company's operations remains uncertain. Some of our larger customers, such as
amusement parks remain closed or operating in a limited capacity. After
operating at lower than planned production levels during most of the first
quarter due to COVID-19, the Company's third-party manufacturing facilities in
China are currently operating at planned capacity for this time of year.
Manufacturing and warehouse partners outside of China are operating at varying
levels of productivity depending on local government and safety considerations,
with some markets operating at lower than normal production levels while other
facilities have been closed entirely. The COVID-19 situation continues to be
fluid, but we currently expect all manufacturing facilities to reopen in the
third quarter, based upon our understanding of local governments directions

at
this time.



Cost of Revenues


For the three months ended March 31, 2020, cost of revenues decreased by $1,527,146 or 38.71%, as compared to the three months ended March 31, 2019. The decrease was primarily attributable to the decrease in total consolidated revenues.





Gross Profit



For the three months ended March 31, 2020, gross profit decreased by $544,278,
or 30.36%, as compared to the three months ended March 31, 2019. The decrease
was primarily a result of the decrease in revenues. For the three months ended
March 31, 2020, gross margin increased to 34.05%, as compared to 31.24% for the
three months ended March 31, 2019. The increase in gross margin was due to
product mix of goods sold to customers through our Ed Roses business and our
Cloud B branded products.



Operating Expenses



Selling, general and administrative expenses were $4,192,713 and $3,049,188 for
the three months ended March 31, 2020 and 2019, respectively, representing an
increase of $1,143,525, or 37.50%. The increase was primarily the result of an
increase in stock-based compensation of approximately $1,100,000, selling fees
related to Amazon of approximately $250,000 of selling expenses offset by a
reduction in investor relations expense of approximately $150,000.



Rental Income


Rental income was $25,704 for both the three months ended March 31, 2020 and 2019.





33






Interest expense



Interest expense was $723,957 for the three months ended March 31, 2020 versus $124,694 in the previous three months ended March 31, 2019. The increase in interest expense was related to increased borrowings of debt during 2019.





Income tax expense



Income tax expense was $0 for the three months ended March 31, 2020, a decrease
of $23,195 or 100.00%, compared to an expense of $23,195 for the three months
ended March 31, 2019. The decrease was primarily due to the decrease in income
from our foreign operations with no offset for income in the United States.




Non-GAAP Measures


EBITDA and Adjusted EBITDA





The Company defines EBITDA as net loss before interest, taxes and depreciation
and amortization. The Company defines Adjusted EBITDA as EBITDA, further
adjusted to eliminate the impact of certain non-recurring items and other items
that we do not consider in our evaluation of our ongoing operating performance
from period to period. These items will include stock-based compensation,
restructuring and severance costs, transaction costs, acquisition costs, certain
other non-recurring charges and gains that the Company does not believe reflects
the underlying business performance.



For the three months ended March 31, 2020 and 2019, EBITDA and Adjusted EBITDA
consisted of the following:



                                         For the Three Months
                                            Ended March 31,
                                         2020             2019
Net income (loss)                    $  1,269,492     $ (1,378,397 )
Interest expense, net                     723,957          124,696
Income tax gain (expense)                       -           23,195
Depreciation and amortization             316,298          301,383
EBITDA                                  2,309,747         (929,123 )
Stock-based compensation                1,319,511          309,919
Other non-cash stock-based charges              -           52,500
Restructuring and severance costs         242,136           36,385

Transaction and acquisition costs 82,736 223,538 Other non-recurring costs

                  40,860          104,174
Gain on divestiture                    (4,911,760 )              -
Adjusted EBITDA                      $   (916,770 )   $   (202,607 )
EBITDA and Adjusted EBITDA is a financial measure that is not calculated in
accordance with accounting principles generally accepted in the United States of
America ("U.S. GAAP"). Management believes that because Adjusted EBITDA excludes
(a) certain non-cash expenses (such as depreciation, amortization and
stock-based compensation) and (b) expenses that are not reflective of the
Company's core operating results over time (such as restructuring costs,
litigation or dispute settlement charges or gains, and transaction-related
costs), this measure provides investors with additional useful information to
measure the Company's financial performance, particularly with respect to
changes in performance from period to period. The Company's management uses
EBITDA and Adjusted EBITDA (a) as a measure of operating performance, (b) for
planning and forecasting in future periods, and (c) in communications with the
Company's board of directors concerning the Company's financial performance. The
Company's presentation of EBITDA and Adjusted EBITDA are not necessarily
comparable to other similarly titled captions of other companies due to
different methods of calculation and should not be used by investors as a
substitute or alternative to net income or any measure of financial performance
calculated and presented in accordance with U.S. GAAP. Instead, management
believes EBITDA and Adjusted EBITDA should be used to supplement the Company's
financial measures derived in accordance with U.S. GAAP to provide a more
complete understanding of the trends affecting the business.



Although Adjusted EBITDA is frequently used by investors and securities analysts
in their evaluations of companies, Adjusted EBITDA has limitations as an
analytical tool, and investors should not consider it in isolation or as a
substitute for, or more meaningful than, amounts determined in accordance with
U.S. GAAP. Some of the limitations to using non-GAAP measures as an analytical
tool are (a) they do not reflect the Company's interest income and expense, or
the requirements necessary to service interest or principal payments on the
Company's debt, (b) they do not reflect future requirements for capital
expenditures or contractual commitments, and (c) although depreciation and
amortization charges are non-cash charges, the assets being depreciated and
amortized will often have to be replaced in the future, and non-GAAP measures do
not reflect any cash requirements for such replacements.



34





Liquidity and Capital Resources





For the three months ended March 31, 2020, our operations lost approximately
$2,900,000, of which approximately $2,284,000 was non-cash and approximately
$366,000 was related to transaction costs and other non-recurring items



At March 31, 2020, we had total current assets of approximately $4,907,818 and
current liabilities of approximately $8,899,487 resulting in negative working
capital of approximately $3,991,669, of which $1,118,751 was related party notes
payable and $530,815 was included in accrued expenses for unissued shares. At
March 31, 2020, we had total assets of $23,199,868 and total liabilities of
$11,970,547 resulting in stockholders' equity of $11,229,321.



The foregoing factors raise substantial doubt about the Company's ability to
continue as a going concern for at least the next twelve months from the date of
issuance of these condensed financial statements. The ability to continue as a
going concern is dependent upon the Company's ability to attract significant new
sources of capital, attain a reasonable threshold of operating efficiencies and
achieve profitable operations from the sale of its products.



The condensed financial statements do not include any adjustments that might be
necessary if the Company is unable to continue as a going concern. The following
is additional information on our operating losses and working capital:



The Company's operating loss for the three months ended March 31, 2020 included
$2,284,269 related to depreciation, amortization (including amortization for
financing costs and right of use assets) and stock-based compensation. In
addition, approximately $365,732 was related to transaction costs, restructuring
charges and other non-recurring and redundant costs which are being removed

or
reduced.



Management has considered possible mitigating factors within our management plan
on our ability to continue for at least a year from the date these financial
statements are filed. The following items are management plans to alleviate any
going concern issues for at least the next twelve months from the date these
condensed financial statements are available:



    ?   Subsequent to March 31, 2020, the Company raised $1,089,853 through loan
        agreements.

    ?   Raise further capital through the sale of addition equity.

    ?   Borrow money under debt securities.

? The deferral of payments to related party debt holders for both principal

of $1,118,751 and related interest expense.

? Annual cost saving initiatives related to synergies and the elimination of


        redundant costs of approximately $1,500,000.

    ?   Possible sale of certain brands to other manufacturers.

? Edison Nation Medical's procurement of Personal Protective Equipment

("PPE") and subsequent sale to governmental agencies, educational

facilities, medical facilities and distributors.

? Entry into joint ventures or total/partial acquisitions of operational


        entities to expand the sale of PPE through Edison Nation Medical




Our operating needs include the planned costs to operate our business, including
amounts required to fund working capital and capital expenditures. Our future
capital requirements and the adequacy of our available funds will depend on many
factors, including our ability to successfully commercialize our products and
services, competing technological and market developments, and the need to enter
into collaborations with other companies or acquire other companies or
technologies to enhance or complement our product and service offerings.



Cash Flows


During the three months ended March 31, 2020 and 2019, our sources and uses of cash were as follows:

Cash Flows from Operating Activities


Net cash used in operating activities for the three months ended March 31, 2020
was $1,153,505 which included net income of $1,269,492 that included $204,493 of
cash provided by changes in operating assets and liabilities, stock-based
compensation of $1,319,511, depreciation and amortization of $316,299,
amortization of financing costs of $570,636 and amortization of right of use
assets of $77,823 which was offset by a gain on divestiture of a subsidiary of
$4,911,760,. Net cash used in operating activities for the three months ended
March 31, 2019 was $1,692,196 which included a net loss of $1,378,397 that
included $1,111,327 of cash used by changes in operating assets and liabilities
which was offset by stock-based compensation of $362,419, depreciation and
amortization of $301,383, amortization of debt issuance costs of $56,022 and
amortization of right of use assets of 77,704.



Cash Flows from Investing Activities

Net cash used in investing activities was $31,918 and $72,955 for the three months ended March 31, 2020 and 2019, respectively. Cash used in investing activities was attributable the purchase of property and equipment.

Cash Flows from Financing Activities


Cash provided by financing activities for the three months ended March 31, 2020
totaled $1,304,766 which related mostly to borrowings under convertible notes
and borrowings under notes payable. Cash provided by financing activities for
the three months ended March 31, 2019 totaled $431,866 which related mostly to
net cash received borrowings under new debt instruments offset by repayments.



Off-Balance Sheet Arrangements





We did not have, during the periods presented, and we do not currently have, any
relationships with any organizations or financial partnerships, such as
structured finance or special purpose entities, that would have been established
for the purpose of facilitating off-balance sheet arrangements or other
contractually narrow or limited purposes.

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