Vista Outdoor Inc. appointed Jordan Judd as president of its Bozeman, Montana-based brand Simms Fishing Products, effective Aug. 1. Judd joins Simms from Salomon North America, the outdoor footwear, apparel and winter sports equipment brand owned and operated by Amer Sports, where he had served as president and general manager since early 2020. In that role, he was responsible for all aspects of Salomon’s business in North America, including strategic planning, omnichannel sales and channel management, marketing, merchandising, financial planning, P&L management and human resources.

Since joining Amer Sports in 2007, Judd has held numerous positions in sales, product and marketing for both the parent company and several of its outdoor brands, including Salomon, Armada Skis and Atomic. That business acumen, coupled with Judd’s passion for fishing as a lifelong angler, helped him stand out as the top candidate for this important position with Simms, the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. Beyond his professional qualifications, Judd is a lifelong angler and a staunch supporter of conservation and environmental stewardship.

He is directly involved with several nonprofit organizations that work to increase access to the outdoors for everyone, a key component of Simms’ mission in its hometown of Bozeman and wherever people fish.