Vitality Products Inc. announced Colby Fackler will join Vitality as Chief Operating Officer (COO) starting on February 16, 2021. Colby joins Vitality after 15 years in leadership roles, including most recently as VP, Sales & Partnerships at Vancouver Whitecaps FC. Colby Fackler will join Vitality to lead business operations and sales. The Company completed a $500,000 capital raise in October 2020 which will be dedicated to sales growth including the creation of the Chief Operation Officer position at Vitality. Colby Fackler has resigned his position on the Board of Directors to pursue his new role as COO of the Company effective February 16, 2021.