The Vitamin Shoppe announced it has appointed Muriel F. Gonzalez as Executive Vice President, Chief Merchandising and Marketing Officer, effective Aug. 10, 2020. In this new role, Ms. Gonzalez will spearhead all merchandising, marketing, product development, and private brands initiatives, driving a cohesive and integrated vision for The Vitamin Shoppe's ongoing reinvention as the industry's premiere health and wellness lifestyle retailer. Ms. Gonzalez brings deep expertise from a distinguished, four-decades long career in senior roles at Macy's, Bergdorf Goodman, Estée Lauder, Saks Fifth Avenue, and Ann Taylor. She reports to Sharon M. Leite, Chief Executive Officer of The Vitamin Shoppe. Reporting into Ms. Gonzalez at The Vitamin Shoppe are the Merchandising, Marketing, Product Development and Private Brands, and Content and Creative teams. Ms. Gonzalez currently serves on the advisory board of Lumanu, a technology-based influencer marketing platform, and as an advisor to Franline, the parent company of Frances Prescott Skincare. She graduated Magna Cum Laude from St. John's University.