The Vitamin Shoppe, announced the opening of its first-ever, new franchise location, located in Valparaiso, Indiana. The store launched with a grand opening celebration on February 2, attended by senior company executives and franchise owners, Rick and Rochelle Cantrell. The new store marks a key milestone in an expanding franchise program, the first of its kind in The Vitamin Shoppe's 46-year history, which will grow the brand into numerous new markets around the United States.

To date, the company has signed 58 franchise territories to 15 franchise partners, with 12 or more stores planned to open in 2023, in addition to Valparaiso. The next new franchise store, scheduled to open later this spring, is located in the Tempe Marketplace shopping center in Tempe, Arizona. Another store will open in New Braunfels, Texas later this year, with additional store leases in signed franchise territories to be announced in the coming months.

Previously, an existing location of The Vitamin Shoppe in Greensboro, North Carolina, was converted into a franchise unit in January 2022. Franchise partners have the opportunity to leverage the trusted quality of The Vitamin Shoppe brand and its unparalleled expertise in the fast-growing health and wellness sector. Since its founding in 1977, The Vitamin Shoppe has grown into the premiere global destination for health and wellness solutions, supporting millions of customers annually on their journeys of lifelong wellness.

The Vitamin Shoppe offers the largest assortment of vitamin, supplement, and sports nutrition products at retail in the U.S., including national brands and an expanding portfolio of proprietary brands, including The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete® and TrueYou™. Located at 1805 E. Lincolnway, the new Valparaiso store makes this extensive assortment of health and wellness solutions easily accessible to the local community. The store's team of highly knowledgeable Health Enthusiast associates can provide expert guidance on the right products for each customer's individual wellness goals.

Customers can also take advantage of services like same-day Instacart delivery; online pickup in-store; curbside pickup; mobile checkout in-store; free, virtual one-on-one nutritionist appointments; and The Vitamin Shoppe's Healthy Awards loyalty program for easy cash-back awards.