On January 3, 2017, the Board of Directors of VPR Brands, LP appointed Mr. Daniel Hoff as its Chief Operating Officer (COO"). Mr. Hoff previously served as a consultant to the company since August 2016, serving as head of wholesale operations and Director of Alternative Products. He will retain these positions as COO. From 2007 until 2011, Mr. Hoff served as Finance & Accounting Manager at Vapor Corp. In this position, Mr. Hoff supervised corporate finance and accounting functions. From 2011 until 2014, Mr. Hoff served as Production & New Products Manager at Vapor Corp. and focused on supply chain management, product development and design and key vendor relations. From 2014 until July 2016, he served as Key Accounts Executive & Head of Alternative Products, building Vapor Corp.'s alternative products division and leading wholesale operations and key account management. The Company acquired Vapor Corp.'s wholesale operations and inventory in July 2016, at which time Mr. Hoff joined the Company as a consultant until his appointment as COO. On January 9, 2017, the Company issued a press release announcing Mr. Hoff's appointment.