Ombre Men announced its launch on Walmart.com and in the Walmart app. This move marks Ombre Men's first national retail partner and supports the brand's efforts in providing added accessibility for consumers while expanding its direct-to-consumer strategy. Providing personal care alternatives for the Walmart customer, 16 Ombre Men's products are now available for purchase on Walmart.com and the Walmart app, including essentials, skincare, grooming products and more.

Notably, Ombre Men's Toothpaste Bites and award-winning Foaming Facial Cleanser have already gained traction, appearing to be the first fan favorites for customers. As a retail partner, Ombre Men will be participating in a flash deal on Walmart.com and on the Walmart app from May 25-31. Its Signature Shampoo and Foaming Face Cleanser will be on sale for $16.72 and $15.75 respectively, discounted by $5 each.

Additionally, Ombre Men will release two limited edition Father's Day Bundles exclusive to Walmart.com and themart app, which will be available for purchase from May 24 through the month of June. The Oral Care Bundle, featuring Toothpaste Bites and Mouthwash Bites, will be on sale for $32.40, while the Better Routine Bundle, containing Foaming Face Cleanser, Charcoal Body Bar and Signature Shampoo, will be on sale for USD 49.29.