Walmart shares continue to gain ground on Wall Street (+1.1%) after yesterday's gain of around 1%. Today, the stock is benefiting from a positive analysis from Jefferies.

Jefferies reiterates its 'buy' recommendation and $210 price target on Walmart, citing its $2.3 billion acquisition of Vizio, which would give it access to data from the company's 18 million active accounts.

This would enable the advertising business to identify what content is being consumed, which could help improve match rates and generate higher returns on ad spend for Walmart's advertising clients.

The broker recently estimated that Walmart's advertising business could reach more than $10 billion in sales by fiscal 2029, but believes this deal could create further upside potential for its estimates.

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