Weebit Nano Ltd. has added to its senior leadership team with highly experienced Mr. Eran Briman joining the company as Vice President Marketing & Business Development. As Weebit Nano continues to engage with many potential partners and customers and nears first commercial agreements, a comprehensive understanding of the embedded Intellectual Property (IP) market and its business structures are key to ensuring the Company extracts the most value from its contracts. Mr. Briman will play a key role in defining upcoming business models and structuring Weebit Nano's partnerships. Mr. Briman has extensive industry experience, commencing his career developing embedded Digital Signal Processors (DSPs) at DSP Group Inc., which later formed the foundation of CEVA Inc. As VP Marketing and Corporate Development at CEVA, Mr. Briman was instrumental in growing the business to become the world's number one DSP IP licensor. He was responsible for defining CEVA's business strategy, its relations with key customers in the semiconductor industry, and enhancing its market penetration into various applications, including mobile, infrastructure, automotive, surveillance and IoT. He was also a key driver in CEVA's decision to enter the Artificial Intelligence (AI) market, providing Convolutional Neural Network (CNN) technology with its DSPs. Weebit expects to leverage Mr. Briman's experience in this domain as the Company looks to commercialise its neuromorphic computing technology. More recently, Mr. Briman served as VP Marketing and Business Development at Corephotonics Ltd., an imaging-related start-up that pioneered multi-aperture technologies, and successfully licensed its IP into the smartphone ecosystem. With the proliferation of its technologies, already broadly deployed in most smartphones worldwide, Corephotonics was acquired by Samsung SLSI in 2019, and Mr. Briman was instrumental in this acquisition process.