Western Alliance Bancorporation : Barry Lieberman Promoted to Head of Western Alliance Bank’s Hotel Franchise Finance Group

PHOENIX - Western Alliance Bank today announced that Barry Lieberman has been promoted to Head of the Hotel Franchise Finance group. Lieberman brings extensive experience to the position, having most recently served as Managing Director for the group, which he has been part of since 2016.

Western Alliance Bank's Hotel Franchise Finance group is a leading national balance sheet lender specializing in providing real estate loans and a full range of banking solutions to owners and operators of franchised hotels in the U.S.

"Barry is an excellent choice to lead our growing Hotel Franchise Finance group, thanks to his strong client relationships and proven expertise in banking for the hospitality and hotel industry," said Tim Bruckner, Chief Banking Officer, Regional Banking, Western Alliance Bank. "He is an inspiring leader for his team and he has compelling plans to build on this group's successes moving forward."

Prior to joining Western Alliance Bank, Lieberman held progressive leadership roles with GE Capital Franchise Finance, which Western Alliance Bank acquired in 2016.

He has nearly 20 years of banking and finance experience, including 10 years with two different areas of GE Capital. Lieberman holds a Master of Management in Hospitality degree from Cornell University and an undergraduate degree from Lehigh University.

Western Alliance Hotel Franchise Finance, a national banking group within Western Alliance Bank, Member FDIC, is a leading national balance sheet lender specializing in providing real estate loans to owners and operators of franchised hotels in the U.S., wherever business happens. The group's relationship banking lenders draw on significant hotel and hospitality backgrounds to serve hotel owners and operators with a high degree of expertise and responsiveness. The Hotel Franchise Finance Group is part of Western Alliance Bancorporation, which has more than $70 billion in assets. Major accolades include being ranked as a top U.S. bank in 2023 by American Banker and Bank Director. With significant national capabilities, the Hotel Franchise Finance Group delivers the reach, resources and deep industry knowledge that make a difference for customers.