Westlake Corporation announced the launch of PIVOTAL, a line of "one-pellet solutions" for the introduction of post-consumer resin (PCR) into flexible packaging. PIVOTAL offers customers a more sustainable material for use in the production of non-FDA applications. Westlake developed PIVOTAL to enable customers to maintain the performance levels of their applications while incorporating up to 45% PCR.

Rigorous quality control during sourcing and manufacturing ensures that the product provides customers with properties comparable to that of virgin resin. This one-pellet solution is emerging as a more sustainable option for both monolayer and multilayer film applications. In October 2022, PIVOTAL received GreenCircle certification.

GreenCircle Certified, LLC conducted an independent, third-party evaluation to certify the PCR feedstock as being derived from post-consumer sources as well as to verify the PCR loading in each PIVOTAL offering. This certification was conducted in accordance with ISO14021 and FTC Green Guides while meeting the requirements of LEED v4 & v4.1 MR Credit: Sourcing of Raw Materials. The introduction of the PIVOTAL product line continues Westlake's ongoing sustainability journey.

PIVOTAL joins Westlake's portfolio of more environmentally-friendly products, including Westlake Vinnolit's GreenVin®? lower-carbon PVC and Westlake Pipe & Fittings' molecular-oriented PVC (PVCO) pipe.