WHP Global signed a long-term license agreement with WHSmith as the exclusive shop-in-shop partner for Toys"R"Us in the United Kingdom. Under the terms of the agreement, WHSmith will have the exclusive license for Toys"R"Us shop-in-shops in their High street stores, including opening 30 new shops this Summer. This partnership reflects both companies' commitment to delivering exceptional value and variety to customers while combining the strengths of their respective retail expertise. Customers can look forward to an unparalleled shopping experience that integrates the iconic Toys"R"Us brand including beloved mascot Geoffrey the GiraffeTM into WHSmith's retail ecosystem. New store locations and opening dates will be released in the coming weeks.

Following the successful launch of Toys"R"Us shop-in-shops in select WHSmith stores last year, this strategic partnership is part of WHP Global's mission to expand the presence of Toys"R"Us across the UK retail landscape.