Whirlpool : Learn how and why Whirlpool Corporation developed Swash brand, its own line of laundry detergent
January 13, 2022 at 04:11 pm EST
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With an 8X concentration that can tackle 83 loads of laundry, and a smaller, recyclable, bottle with an easy to use precision-dosing cap, Swash® Laundry detergent helps in improving life at home for our consumers.
Watch to learn from Detergent Chemist Tony Hardaway everything that went into (and what we kept out of) this innovative new laundry detergent.
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Whirlpool Corporation published this content on 12 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 January 2022 21:10:04 UTC.
Whirlpool Corporation is the world leader of the manufacturing and the marketing of large domestic equipments. The group's products are marketed mainly under the Whirlpool, Maytag, JennAir, KitchenAid, InSinkErator, Yummly, Amana, Bauknecht, Indesit, Hotpoint, Ignis Consul, Brastemp and Acros brands. Net sales break down by family of products as follows:
- refrigerators, freezers and air conditioners (31.7%);
- home laundry appliances (26%): washing machine and dryer;
- cooking appliances (25.6%): oven, microwave ovens, hoods, cooktops;
- dishwasher (9.2%);
- other (2.8%): mixers, toasters, culinary robots, etc.
The remaining net sales (4.7%) are from spare parts sales and after-sales services.
At the end of 2022, the group has 35 production sites worldwide.
Net sales break down geographically as follows: North America (58.2%), Europe/Middle East/Africa (20.4%), Latin America (15.9%) and Asia (5.5%).
WHIRLPOOL CORPORATION 
