The following is management's discussion and analysis of certain significant
factors which have affected our financial position and operating results during
the periods included in the accompanying consolidated financial statements and
should be read in conjunction with those consolidated financial statements. This
section of this 10-K generally discusses 2022 and 2021 items and year-to-year
comparisons between 2022 and 2021. Discussions of 2020 items and year-to-date
comparisons between 2021 and 2020 that are not included in this Form 10-K, can
be found in 'Management's Discussion and Analysis of Financial Condition and
Results of Operations' in Part II, Item 7 of our Annual Report on Form 10-K for
the fiscal year ended December 25, 2021.

Overview

Winmark - the Resale Company is focused on sustainability and small business
formation. As of December 31, 2022, we had 1,295 franchises operating under the
Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore and Music
Go Round brands. Our business is not capital intensive and is designed to
generate consistent, recurring revenue and strong operating margins.

The financial criteria that management closely tracks to evaluate current business operations and future prospects include royalties and selling, general and administrative expenses.

Our most significant source of franchising revenue is royalties received from our franchisees. During 2022, our royalties increased $6.4 million or 10.5% compared to 2021.



Management continually monitors the level and timing of selling, general and
administrative expenses. The major components of selling, general and
administrative expenses include salaries, wages and benefits, advertising,
travel, occupancy, legal and professional fees. During 2022, selling, general
and administrative expense increased $0.9 million, or 3.9%, compared to the same
period last year.

Management also monitors several nonfinancial factors in evaluating the current
business operations and future prospects including franchise openings and
closings and franchise renewals. The following is a summary of our net store
growth and renewal activity for the fiscal year ended December 31, 2022:

                                                              AVAILABLE
                    TOTAL                          TOTAL         FOR      COMPLETED
                  12/25/2021   OPENED   CLOSED   12/31/2022    RENEWAL    RENEWALS    % RENEWED
Plato's Closet           489       14      (3)          500          55          55         100 %
Once Upon A
Child                    401        8      (3)          406          32          32         100 %
Play It Again
Sports                   273    16(1)      (8)          281          57          57         100 %
Style Encore              71        4      (4)           71           -           -         N/A
Music Go Round            37        -        -           37           -           -         N/A
Total
Franchised
Stores(2)              1,271       42     (18)        1,295         144         144         100 %

(1) Includes 11 stores formerly operated outside the Winmark franchise system.

(See Note 5 - "Intangible Assets").

(2) All stores are owned and operated by franchisees. Winmark does not own or

operate any corporate stores.




Renewal activity is a key focus area for management. Our franchisees sign
10-year agreements with us. The renewal of existing franchise agreements as they
approach their expiration is an indicator that management monitors to determine
the health of our business and the preservation of future royalties. In 2022, we
renewed 100% of franchise agreements up for renewal. This percentage of renewal
has ranged between 99% and 100% during the last three years.

Our ability to grow our operating income is dependent on our ability to:
(i) effectively support our franchise partners so that they produce higher
revenues, (ii) open new franchises, and (iii) control our selling, general and
administrative expenses. A detailed description of the risks to our business
along with other risk factors can be found in Item 1A "Risk Factors".

In May 2021, we made the decision to no longer solicit new leasing customers and will pursue an orderly run-off of our middle-market leasing portfolio, the operations of which constitute our leasing segment. Leasing income net of leasing



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expense for the fiscal year of 2022 was $6.0 million compared to $9.3 million in
2021. Our leasing portfolio (net investment in leases - current and long-term),
was $0.3 million at December 31, 2022 compared to $3.1 million at December 25,
2021. Given the decision to run-off the portfolio, we anticipate that leasing
income net of leasing expense and the size of the leasing portfolio will
continue to decrease through the run-off period. See Note 3 - "Investment in
Leasing Operations" for information regarding the lease portfolio, including
future minimum lease payments receivable under lease contracts and the
amortization of unearned lease income.

Results of Operations

The following table sets forth selected information from our Consolidated Statements of Operations expressed as a percentage of total revenue and the percentage change in the dollar amounts from the prior period:



                                                            Fiscal Year Ended        Fiscal 2022
                                                     December 31,    December 25,    over (under)
                                                         2022            2021            2021
Revenue:
Royalties                                                    82.5 %          77.7 %          10.5 %
Leasing income                                                8.5            14.2          (37.8)
Merchandise sales                                             4.8             4.0            26.5
Franchise fees                                                1.9             1.9             5.2
Other                                                         2.3             2.2             8.1
Total revenue                                               100.0           100.0             4.1

Cost of merchandise sold                                    (4.6)           (3.8)            26.3
Leasing expense                                             (1.2)           (2.4)          (46.8)
Provision for credit losses                                   0.1             0.3            72.0

Selling, general and administrative expenses               (28.4)         

(28.5)             3.9
Income from operations                                       65.9            65.6             4.4
Interest expense                                            (3.6)           (1.9)           100.5

Interest and other income (expense)                           0.1          

    -         (670.7)
Income before income taxes                                   62.4            63.7             1.8
Provision for income taxes                                 (14.0)          (12.7)            14.2
Net income                                                   48.4 %          51.0 %         (1.2) %


Revenue

Revenues for the year ended December 31, 2022 totaled $81.4 million compared to $78.2 million in 2021.



Royalties and Franchise Fees

Royalties increased to $67.1 million for 2022 from $60.8 million for the same
period in 2021, a 10.5% increase. The increase is primarily due to higher
franchisee retail sales and from having additional franchise stores in 2022
compared to 2021. Fiscal 2022 was a 53-week year compared to a 52-week year in
fiscal 2021, which also contributed to the increase in royalty revenue.

Franchise fees of $1.6 million for 2022 were comparable to $1.5 million for
2021. Franchise fees include initial franchise fees from the sale of new
franchises and transfer fees related to the transfer of existing franchises.
Franchise fee revenue is recognized over the estimated life of the franchise,
beginning when the franchise opens. An overview of retail brand franchise fees
is presented in the Operations subsection of the Business section (Item 1).

Leasing Income

Leasing income decreased to $6.9 million in 2022 compared to $11.1 million for the same period in 2021. The decrease is primarily due to lower levels of equipment sales to customers and lower levels of interest income from the smaller lease portfolio when compared to last year.



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Merchandise Sales

Merchandise sales include the sale of product to franchisees either through our
Computer Support Center or through the Play It Again Sports buying group
(together, "Direct Franchisee Sales"). Direct Franchisee Sales increased to $3.9
million in 2022 from $3.1 million in 2021. The increase is due to an increase in
technology and buying group purchases by our franchisees.

Cost of Merchandise Sold



Cost of merchandise sold includes in-bound freight and the cost of merchandise
associated with Direct Franchisee Sales. Cost of merchandise sold increased to
$3.7 million in 2022 from $2.9 million in 2021. The increase was due to an
increase in Direct Franchisee Sales discussed above. Cost of merchandise sold as
a percentage of Direct Franchisee Sales for 2022 and 2021 was 94.7% and 94.9%,
respectively.

Leasing Expense

Leasing expense decreased to $1.0 million in 2022 compared to $1.9 million in
2021. The decrease was primarily due to a decrease in the associated cost of
equipment sales to customers noted above.

Selling, General and Administrative Expenses



Selling, general and administrative expenses increased 3.9% to $23.2 million in
2022 from $22.3 million in 2021. The increase was primarily due to an increase
in advertising and promotional expenses and travel related expenses. Fiscal 2022
was a 53-week year compared to a 52-week year in fiscal 2021, which also
contributed to an increase in salaries, wages and benefit expense.

Interest Expense


Interest expense was $2.9 million in 2022 compared to $1.5 million in 2021. The
increase is primarily due to higher average corporate borrowings when compared
to last year.

Income Taxes

The provision for income taxes was calculated at an effective rate of 22.4% and
19.9% for 2022 and 2021, respectively. The increase is primarily due to lower
tax benefits on the exercise of non-qualified stock options.

                Segment Comparison of Fiscal Years 2022 and 2021

As of December 31, 2022, we have two reportable business segments, franchising
and leasing. The franchising segment franchises value-oriented retail store
concepts that buy, sell and trade merchandise. The leasing segment includes our
equipment leasing business. Segment reporting is intended to give financial
statement users a better view of how we manage and evaluate our businesses. Our
internal management reporting is the basis for the information disclosed for our
business segments and includes allocation of shared-service costs. The following
tables summarize financial information by segment and provide a reconciliation
of segment contribution to income from operations:

                                                                     Year Ended
                                                      December 31, 2022      December 25, 2021
Revenue:
Franchising                                          $        74,473,100    $        67,067,900
Leasing                                                        6,937,700             11,148,300
Total revenue                                        $        81,410,800    $        78,216,200

Reconciliation to income from operations:
Franchising segment contribution                     $        49,007,900
$        44,832,100
Leasing segment contribution                                   4,604,900              6,504,100
Total income from operations                         $        53,612,800    $        51,336,200


Revenues are all generated from United States operations other than franchising
revenue from Canadian operations of $6.4 million and $4.9 million in each of
fiscal 2022 and 2021, respectively.

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Franchising Segment Operating Income


The franchising segment's 2022 operating income increased by $4.2 million, or
9.3%, to $49.0 million from $44.8 million for 2021. The increase in segment
contribution was primarily due to increased royalty revenues, partially offset
by an increase in selling, general and administrative expenses.

Leasing Segment Operating Income


The leasing segment's operating income for 2022 decreased by $1.9 million, or
29.2%, to $4.6 million from $6.5 million for 2021. The decrease in segment
contribution was due to a decrease in leasing income net of leasing expense,
partially offset by a decrease in selling, general and administrative expenses.

Liquidity and Capital Resources

Our primary sources of liquidity have historically been cash flow from operations and borrowings. The components of the Consolidated Statements of Operations that reduce our net income but do not affect our liquidity include non-cash items for depreciation and amortization and compensation expense related to stock options.



We ended 2022 with $13.7 million in cash, cash equivalents and restricted cash
compared to $11.4 million in cash, cash equivalents and restricted cash at the
end of 2021.

Operating activities provided $43.8 million of cash during 2022 compared to
$48.3 million provided during 2021. The decrease in cash provided by operating
activities in 2022 compared to 2021 was primarily due to a decrease in principal
collections on lease receivables.

Investing activities used $3.7 million of cash during 2022 compared to $0.3 million used during 2021. Our most significant investing activities consisted of reacquired franchise rights (See Note 5 - "Intangible Assets").



Financing activities used $37.9 million of cash during 2022 compared to $43.3
million used during 2021. Our most significant financing activities over the
past two years have consisted of net borrowings/payments on our debt facilities,
the payment of dividends, repurchase of common stock, and net proceeds received
from the exercise of stock options. During 2022, we used $49.1 million to
purchase 226,165 shares of our common stock, paid $19.3 million in cash
dividends (including a $3.00 per share special cash dividend; the "2022 Special
Dividend"), and paid $4.3 million on notes payable; partially offset by net
borrowings on our line of credit/term loan of $30.0 million and $4.8 million of
proceeds from the exercise of stock options. (See Note 6 - "Shareholders' Equity
(Deficit)" and Note 7 - "Debt").

We have debt obligations and future operating lease commitments for our
corporate headquarters. As of December 31, 2022, we had no other material
outstanding commitments. (See Note 12 - "Commitments and Contingencies"). The
following table summarizes our significant future contractual obligations at
December 31, 2022:

                                                            Payments due by period
                                                  Less than 1                                    More than 5
                                     Total            year         1-3 years       3-5 years        years
Contractual Obligations
Line of Credit/Term loan(1)(3)    $ 38,768,400    $  1,395,500    $  2,791,000    $ 2,791,000    $ 31,790,900
Notes Payable(2)(3)                 50,247,200       5,833,500       9,491,100      4,207,100      30,715,500
Operating Lease Obligations          5,806,200         763,300       1,590,300      1,679,300       1,773,300
Total Contractual Obligations     $ 94,821,800    $  7,992,300    $ 13,872,400    $ 8,677,400    $ 64,279,700


(1) Includes interest payable monthly at rates ranging from 4.60% to 4.75%.

(2) Includes interest payable quarterly at rates ranging from 3.18% to 5.50%

assuming principal payments in accordance with amortizing schedules.

(3) Refer to Part II, Item 8 in this report under Note 7 - "Debt" for additional


    information regarding long-term debt.


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Our debt facilities include a Line of Credit with CIBC Bank USA and a Note
Agreement and Shelf Agreement with Prudential. These facilities have been and
will continue to be used for general corporate purposes, are secured by a lien
against substantially all of our assets, contain customary financial conditions
and covenants, and require maintenance of minimum levels of debt service
coverage and maximum levels of leverage (all as defined within the agreements
governing the facilities). As of December 31, 2022, we were in compliance with
all of the financial covenants under the Line of Credit, the Note Agreement and
the Shelf Agreement.

The Line of Credit provides for up to $20.0 million in revolving loans and $30.0
million in delayed draw term loans. As of December 31, 2022, we had no revolving
loans outstanding, and had delayed draw term loan borrowings totaling $30.0
million that mature in 2029.

The Shelf Agreement allows us to offer privately negotiated senior notes to
Prudential in an aggregate principal amount up to (i) $100.0 million, less (ii)
the aggregate principal amount of notes outstanding at such point (including
notes outstanding under the Note Agreement, which at December 31, 2022 was $43.4
million). As of December 31, 2022, we had not issued any notes under the Shelf
Agreement. Of the $43.4 million of principal outstanding under the Note
Agreement, $13.4 million amortizes over 2023 through 2027, and $30.0 million
matures in 2028.

See Part II, Item 8, Note 7 - "Debt" for more information regarding the Line of Credit, Note Agreement and Shelf Agreement.


We expect to generate the cash necessary to pay our expenses and to pay the
principal and interest on our outstanding debt from cash flows provided by
operating activities and by opportunistically using other means to repay or
refinance our obligations as we determine appropriate. Our ability to pay our
expenses and meet our debt service obligations depends on our future
performance, which may be affected by financial, business, economic, and other
factors including the risk factors described under Item 1A of this report. If we
do not have enough money to pay our debt service obligations, we may be required
to refinance all or part of our existing debt, sell assets, borrow more money or
raise equity. In such an event, we may not be able to refinance our debt, sell
assets, borrow more money or raise equity on terms acceptable to us or at all.
Also, our ability to carry out any of these activities on favorable terms, if at
all, may be further impacted by any financial or credit crisis which may limit
access to the credit markets and increase our cost of capital.

As of the date of this report we believe that the combination of our cash on
hand, the cash generated from our franchising and leasing businesses, our Line
of Credit and our Shelf Agreement will be adequate to fund our planned
operations through 2023.

Critical Accounting Policies



The Company prepares the consolidated financial statements of Winmark
Corporation and Subsidiaries in conformity with accounting principles generally
accepted in the United States of America. As such, the Company is required to
make certain estimates, judgments and assumptions that it believes are
reasonable based on information available. These estimates and assumptions
affect the reported amounts of assets and liabilities at the date of the
financial statements and the reported amounts of revenue and expenses during the
periods presented. There can be no assurance that actual results will not differ
from these estimates. The critical accounting policies that the Company believes
are most important to aid in fully understanding and evaluating the reported
financial results include the following:

Revenue Recognition - Royalty Revenue and Franchise Fees



The Company collects royalties from each retail franchise based on a percentage
of retail store gross sales. The Company recognizes royalties as revenue when
earned. At the end of each accounting period, estimates of royalty amounts due
are made based on the most recent franchisee sales information available. If
there are significant changes in the actual performance of franchisees versus
the Company's estimates, its royalty revenue would be impacted. During 2022, the
Company collected $4,100 more than it estimated at December 25, 2021. As of
December 31, 2022, the Company's royalty receivable was $1,216,600.

The Company collects initial franchise fees when franchise agreements are signed
and recognizes the initial franchise fees as revenue over the estimated life of
the franchise, beginning when the franchise is opened. Franchise fees collected
from franchisees but not yet recognized as income are recorded as deferred
revenue in the liability section of the consolidated balance sheet. As of
December 31, 2022, deferred franchise fee revenue was $6,667,900.

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Leasing Income Recognition

Leasing income for direct financing leases is recognized under the effective
interest method. The effective interest method of income recognition applies a
constant rate of interest equal to the internal rate of return on the lease.

For sales-type leases in which the equipment has a fair value greater or less
than its carrying amount, selling profit/loss is recognized at commencement. For
subsequent periods or for leases in which the equipment's fair value is equal to
its carrying amount, the recording of income is consistent with the accounting
for a direct financing lease.

For leases that are accounted for as operating leases, income is recognized on a straight-line basis when payments under the lease contract are due.



Generally, when a lease is more than 90 days delinquent (when more than three
monthly payments are owed), the lease is classified as being on non-accrual and
the Company stops recognizing leasing income on that date. Payments received on
leases in non-accrual status generally reduce the lease receivable. Leases on
non-accrual status remain classified as such until there is sustained payment
performance that, in the Company's judgment, would indicate that all contractual
amounts will be collected in full.

Recent Accounting Pronouncements

See Note 2, "Significant Accounting Policies - Recently Issued Accounting Pronouncements".

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