Wipro Limited announced the appointment of Vinay Firake as the Chief Executive Officer, APMEA (Asia Pacific, India, Middle East & Africa) Strategic Market Unit (SMU), effective immediately. Vinay will report to Srini Pallia and will also join the Wipro Executive Board. Vinay has been with Wipro for 26 years and has grown with the organization, serving in various leadership roles.

He was most recently the Senior Vice President and Managing Director of Wipro-Nordics Business Unit based in Stockholm, where he led Operations across all industries and services. Prior to that, he led the Manufacturing & Automotive Business Unit in Europe and held various roles spanning Europe and North America, including Global Head for the Enterprise Digital Operations & Platforms business and Sales Head for Wipro's Enterprise Applications businesses in Europe. Vinay holds a Master?s Degree in Business Administration specializing in Finance and Bachelor?s degree in Computer Engineering from prestigious institutes in India.

He has also successfully completed the Global Strategic Leadership Program from Wharton School and the Executive Leadership Program from Harvard Business School. Vinay succeeds Anis Chenchah, who is stepping down to pursue opportunities outside the organization. He will be based in Dubai.