Merrell division of Wolverine World Wide, Inc. has announced the appointment of Pallav Tamaskar as Chief Marketing Officer (CMO), effective November 30, 2023. As CMO, Tamaskar will be responsible for leading Merrell's global marketing strategy, directing the creation of modern and integrated global integrated marketing campaigns, elevating full-funnel media planning, and driving cultural relevance through innovative product collaborations and brand-purpose programming. Tamaskar joins the Merrell team with a strong Consumer Packaged Goods and Media background.

Most recently, Tamaskar served as the Executive Vice President and Managing Director of Myprotein (THG) North America, one of the world's largest sports Nutrition Brands. There, he led the regional operation through a dynamic period of topline transformation and profitability. Prior to THG, Pallav was an executive at ESPN (The Walt Disney Company) where he held multiple roles instilling game-changing category marketing tactics across ESPN Masterbrand and CollegeSports portfolio which helped to grow overall ratings and brand affinity.

He has also held numerous additional marketing roles, domestically and internationally, at some of the top Fortune 100 companies including PepsiCo and Procter & Gamble.