LONDON, April 19 (Reuters) - British market research group
Kantar said on Monday it had struck a definitive agreement to
acquire U.S. rival Numerator, confirming an earlier Reuters
Kantar said the deal would create global view of shopper
behaviour with a combined dataset providing insights into the
shopping habits of almost five billion consumers globally.
(Reporting by Paul Sandle. Editing by Andrew MacAskill)