Mr. Fredrik Steenbuch, CEO in the XXL Group, will hand over the position as CEO to Mr. Ulf Bjerknes. Bjerknes has been the COO in XXL Group since February 2018 and has extensive experience from the sporting goods industry. He was the CEO in Swix from 2008 until 2017 and CEO in Rottefella from 2003 until 2008.

As of 1 December 2018 Fredrik Steenbuch will take on an operational role outside of the executive management team, changing XXL, according to the rapid and fundamental changes going on in retail. Mr. Jarle Bråten, Buying and Marketing Director, will leave XXL in December 2018 to go back to a centralized function at the Dolphin Management Group (company controlled by the chairman of the board). This is according to plan as he has reorganized the buying department for the last two years.

Mr. Tom Erik Kjønø, Buying Director Europe, will take over the responsibilities and be the new Buying and Marketing Director and be a part of the executive management team in XXL ASA. Mr. Tom Erik Kjønø has been the Buying Director Europe in XXL since 2010 and assumed the role as Purchasing Director for shoes from 2005 till 2010. Prior to joining XXL he served as Key Account Manager in Rockport/Reebook and Product Manager/Buyer in Löplabbet.