Yashili International Holdings Limited provided earnings guidance for the year ended December 31, 2012. For the period, the company expects that the profit will record a substantial increase as compared to the profit for the last year ended December 31, 2011. The company considers that the growth in profit achieved by the group was mainly due to: efficient marketing strategies and expansion of sales channels, which promoted a steady growth in sales income; stability in the prices of raw milk powder during 2012, which enabled an efficient control of overall raw material cost resulting in an increase in gross profit margin; and its continuous effort in refining its management of its business, which led to a decrease in selling expenses.