ZoomInfo Technologies : 5 Ways Dirty Data Hurts Your CRM—and Revenue

If you're unfamiliar with dirty data-allow us to introduce you. Dirty data has been plaguing CRMs since they were invented.

Why? Countless people change jobs, names, locations, and contact information every day-in other words, all data has an expiration date.

Your CRM is only as good as the data inside it, so when this information dirties your CRM, your marketing and sales teams waste precious time and money pursuing people who aren't a good fit for your product or service.

Or perhaps they are a good fit, but your teams don't have the right information to reach out to them or speak to them (i.e. calling them by the wrong name or job title). This means you risk your company's-and your salespeople's-reputation and professionalism on top of wasted revenue.

In this infographic, we'll familiarize you with the many causes and consequences of dirty data-plus why it's worthwhile to invest in clean data.

Read more of our content on maintaining quality CRM data:

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7 Simple Steps to Improve Your CRM's Data Quality [Infographic]

In this infographic, ZoomInfo provides seven steps for improving CRM data quality. Learn about CRM data quality best practices and how to maintain data integrity.

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Transforming the CRM From a System of Record to a System of Insight

ZoomInfo's Henry Schuck speaks about the latest CRM trends in regard to ROI, data quality, and digitizing the go-to-market motion. Learn how to build a system of insight to increase sales and marketing effectiveness.