Adobe : Pete Kluge Taking Paid Search Performance to the Next Level with Adobe Advertising Cloud Search

Last year, Adobe introduced its next-generation Advertising Cloud Search platform featuring unique data access, artificial intelligence (AI), and easy-to-use workflows. This year, we are taking Advertising Cloud Search one step further with a major update that extends the power and value of Performance Optimization, powered by Adobe Sensei, Adobe's AI and machine-learning technology.

Over the past few years, the major search engines have released significant updates to their optimization technology, all claiming to have superior algorithms that can drive better performance. As a result of these improvements, search marketers are left to make a choice about how they drive the best possible performance for their search marketing investments. Best performance may mean they need to manage performance across different platforms, but that is cumbersome and time-consuming.