LVMH Moët Hennessy Vuitton : July 18, 2019 Guerlain reveals new Mon Guerlain campaign and celebrates launch of Mon Guerlain Eau de Parfum Intense with Angelina Jolie in Paris
July 18, 2019 at 07:26 am EDT
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Guerlain was honored to welcome Angelina Jolie, the muse of its Mon Guerlain fragrance, in Paris on July 8-9. During her visit the Maison revealed the new Mon Guerlain campaign and celebrated the upcoming launch of Mon Guerlain Eau de Parfum Intense, set for the end of August.
Since 2017, Angelina Jolie has been the muse of Mon Guerlain, the Maison's most recent feminine fragrance, created by the duo of Master Perfumer Thierry Wasser and Delphine Jelk, Guerlain Perfumer. On July 8th Guerlain President and CEO Laurent Boillot welcomed the actress for a press conference at the Hôtel de Crillon in Paris. During the event they unveiled the new Mon Guerlain film, shot by Emmanuel Lubezki at Angelina Jolie's home in Cambodia.
At the press conference Angelina Jolie spoke about her connection to Maison Guerlain and the work of the foundation she set up in 2003 in Cambodia in the name of her son Maddox to help local communities access healthcare and education and preserve the environment.
Laurent Boillot and Angelina Jolie also announced a joint sustainable development project to protect bees in the Samlot area of northwestern Cambodia, working with local communities and drawing on the expertise of bee specialists that Guerlain has supported for over ten years.
After the press conference the actress visited the Guerlain Boutique at 68 avenue des Champs-Élysées.
LVMH - Moët Hennessy Louis Vuitton SA published this content on 18 July 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 July 2019 11:24:08 UTC
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).
LVMH Moët Hennessy Vuitton : July 18, 2019 Guerlain reveals new Mon Guerlain campaign and celebrates launch of Mon Guerlain Eau de Parfum Intense with Angelina Jolie in Paris
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