KitKat's first campaign with Good-Loop, the ethical ad platform, goes live today - supporting the Nestlé Cocoa Plan and Nestlé's societal commitments through opt-in digital ads.

When a consumer watches one of the KitKat Senses 'Time Traveller' ads through the Good-Loop ad player, a free donation to the Nestlé Cocoa Plan is unlocked. Viewers will have the option of donating to one of three selected projects: school kits, vegetable growing kits, or solar chargers.

The partnership comes as a result ofKitKat's project on the HENRi@Nestlé open innovation platform, which attracted over 100 applications and 15 pitches at ad:tech London 2017.

Read the full press release

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Nestlé SA published this content on 02 October 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 02 October 2018 07:36:14 UTC