By Adria Calatayud
WPP PLC (WPP.LN) said Wednesday that it has entered into a long-term partnership with Indian marketing and advertising-platform provider InMobi Group to help marketers enhance brand experiences.
The U.K. advertising company said the partnership aims to translate data insights into marketing action. WPP said it will provide content, media, data and research, while its Indian partner will provide marketing software as well as media, data and consumer platforms.
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