Joseph Vernachio

President at

Sorel Corp.

Net worth: 328 840 $ as of 2026-06-29

61 year

18 connections

Consumer Non-Durables

Distribution Services

Health Technology

Profile

Joseph Vernachio is currently President at Sorel Corp.
since 2026.
Formerly, Mr. Vernachio was President, CEO, Secretary & Director at Smartbird, Inc. from 2024 to 2026.
Other former roles include Principal at NIKE, Inc., Vice President-Global Product at The North Face, Inc. from 2012 to 2017, President-Mountain Hardware Brand at Columbia Sportswear Co., Principal at Roots, Inc., President at Mountain Hardwear, Inc. from 2017 to 2021, Executive Vice President-Products at Spyder Active Sports, Inc., Principal at Calvin Klein, Inc., and a position at Patagonia, Inc. Education includes undergraduate studies at Paul Smith's College of Arts & Sciences.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
SMARTBIRD, INC. CLASS A 1.31%	2026-06-01	82,210 ( 1.31% )	328 840 $	2026-06-29
SMARTBIRD, INC. -.--%	2026-04-12	0 ( -.--% )	- $	2026-06-29

Joseph Vernachio active positions

Companies	Position	Start
Sorel Corp. Sorel Corp. Wholesale DistributorsDistribution Services Wholesales footwear	President	2026-06-21

All active positions of Joseph Vernachio

Former positions of Joseph Vernachio

Companies	Position	End
SMARTBIRD, INC	Chief Executive Officer	2026-06-17
Mountain Hardwear, Inc. Mountain Hardwear, Inc. Wholesale DistributorsDistribution Services Distributes apparel and equipment for outdoor activities	President	2021-04-30
The North Face, Inc. The North Face, Inc. Apparel/FootwearConsumer Non-Durables Retails climbing and backpacking equipment	Corporate Officer/Principal	2017-02-28
COLUMBIA SPORTSWEAR COMPANY	Corporate Officer/Principal	-
Roots, Inc. Roots, Inc. BiotechnologyHealth Technology Manufactures biological care products for turf and other plants	Corporate Officer/Principal	-

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Training of Joseph Vernachio

Experiences
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Private companies

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Connections

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Linked companies

Private companies	11
NIKE, Inc. NIKE, Inc. Apparel/FootwearConsumer Non-Durables Engages in design, development, marketing and selling of athletic footwear, apparel and accessories	Consumer Non-Durables
The North Face, Inc. The North Face, Inc. Apparel/FootwearConsumer Non-Durables Retails climbing and backpacking equipment	Consumer Non-Durables
Columbia Sportswear Co. Columbia Sportswear Co. Apparel/FootwearConsumer Non-Durables Designs, markets, and distributes apparel and equipment for outdoor activities	Consumer Non-Durables
Roots, Inc. Roots, Inc. BiotechnologyHealth Technology Manufactures biological care products for turf and other plants	Health Technology
Mountain Hardwear, Inc. Mountain Hardwear, Inc. Wholesale DistributorsDistribution Services Distributes apparel and equipment for outdoor activities	Distribution Services
Spyder Active Sports, Inc. Spyder Active Sports, Inc. Recreational ProductsConsumer Durables Offers ski apparel and related accessories	Consumer Durables
Calvin Klein, Inc. Calvin Klein, Inc. Apparel/FootwearConsumer Non-Durables Designs and markets apparels and other products	Consumer Non-Durables
Patagonia, Inc. Patagonia, Inc. Apparel/FootwearConsumer Non-Durables Manufactures outdoor clothing garments	Consumer Non-Durables
Paul Smith's College of Arts & Sciences Paul Smith's College of Arts & Sciences Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
Allbirds, Inc. Allbirds, Inc. Apparel/Footwear RetailRetail Trade Sells shoes through online for men and women	Retail Trade
Sorel Corp. Sorel Corp. Wholesale DistributorsDistribution Services Wholesales footwear	Distribution Services